TOEFL TPO 28 Speaking Task 3 Sample: Explain how the example of the television advertisement for pots and pans from the lecture illustrates the technique of refute-and-persuade.

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数 Estimated Score: 23

3.表达 在表达方面，发言者的语言流利度和语速较为稳定，但偶尔会有停顿。为了提高发言质量，建议发言者注意以下几点：1）尽量减少不必要的停顿，让语言更加流畅；2）注意发音的准确性，避免因发音不准确而导致的拼写错误。通过改进这些方面，发言者的表达能力将得到提高。

4.话题发展 The speaker provided a coherent and well-organized response, clearly connecting the ideas and using the example from the lecture to illustrate the refute-and-persuade technique. However, there is room for improvement in topic development. The speaker could have elaborated more on how the advertisement refutes the disadvantage of the high price by emphasizing the lifetime warranty and how it saves money in the long run. Additionally, providing more specific details from the lecture, such as mentioning the professional cook's role in the advertisement, would have strengthened the response. By expanding on these points, the speaker can further improve their topic development skills.

5.语言使用

Original Answer: The lecture is about refute and persuade technique in advertising. The lecture discusses the refute-and-persuade technique in advertising. (原句较为简单，修改后的句子更自然且表达更准确) The professor provides an example of a television advertisement for a company's pot and pants. The professor gives an example of a TV advertisement for a company's pots and pans. (修正了拼写错误和语法问题) In this advertisement, the professor acknowledges their company's pot and pants are more expensive than other products on the market. And she also admits that consumers might be hesitant to spend significant amounts of money on their products when there are cheaper alternatives available. However, she argues that their company's pot and pants are worth investment due to their lifetime warranty. This warranty ensures that they will replace their products for free if any issue arise. This is a unique selling point as other companies cannot make the same claim about their products.

Revised Answer (140 words): The lecture discusses the refute-and-persuade technique in advertising. The professor gives an example of a TV advertisement for a company's pots and pans, featuring a professional cook. In the advertisement, the cook acknowledges that the company's pots and pans are more expensive than other products on the market, which may cause consumers to hesitate when considering purchasing them. However, she argues that investing in their pots and pans is worthwhile due to the lifetime warranty they offer. This warranty ensures that the company will replace their products for free if any issues arise, setting them apart from competitors who cannot make the same claim. By refuting the disadvantage of the high price and emphasizing the long-term savings provided by the lifetime warranty, the advertisement effectively employs the refute-and-persuade technique.

6.思维导图

- Refute-and-Persuade Technique
  - Lecture
    - TV Advertisement Example
      - Company's Pots and Pans
        - High Price Acknowledged
        - Consumer Hesitation
        - Lifetime Warranty
          - Worth Investment
          - Unique Selling Point
          - Long-term Savings

7.关键词

1.子项得分 Delivery: 2 Language Use: 2 Topic Development: 2

2.预估分数

15. 3.表达

从表达方面来看，发言者的语速较快，间歇较多。建议发言者注意语速，保持稳定的节奏，并减少不必要的停顿。此外，发言者在发音方面也存在一些问题，需要加强发音练习，提高准确度。

4.话题发展 从话题发展方面来看，发言者没有充分阐述电视广告中的锅具如何运用反驳-说服技巧。建议发言者在回答问题时更加关注问题本身，明确提出反驳-说服技巧在广告中的体现，并给出具体的例子和解释。同时，注意保持回答的条理性和连贯性。

5.语言使用

原文：The refuse and persuade is a way in which people can reserve negatively development impression by using an advertisement techequine. The refute-and-persuade technique is a method that companies use to address negative impressions of a product through advertising. (将原文中的错误词汇和表达进行了修改，使句子更加通顺。)

In the lecture, we are aware that the professor used an example to explain this definition. In the lecture, the professor provided an example to illustrate this concept. (修改了表达方式，使句子更加清晰。)

He used an example of a woman in an advertisement. He mentioned a woman in an advertisement as an example. (调整了句子结构，使其更加自然。)

When he worked in advertisement, he once heard a woman said if a object is expensive or cost more than others, it won't be good. In the advertisement, the woman acknowledged that the pots and pans were expensive compared to other products, which might make people think they are not worth buying. (对原文进行了重写，使其更符合听力内容。)

Because she realized that when people shopping, people don't like to spend much money on an expensive things because they think they have a lot of choice. She understood that when people shop, they may not want to spend more money on expensive items, as they have many other options. (修改了语法错误，使句子更加通顺。)

And many companies want to replace it and don't say the products. However, she explained that the higher cost was justified due to the lifetime warranty offered by the company, which sets it apart from other products. (对原文进行了重写，使其更符合听力内容。)

And this is what is refuse and persuade. This is how the refute-and-persuade technique was used in the advertisement. (修改了表达方式，使句子更加清晰。)

Revised Answer (140 words):

The refute-and-persuade technique is a method that companies use to address negative impressions of a product through advertising. In the lecture, the professor provided an example to illustrate this concept. He mentioned a woman in an advertisement as an example. In the advertisement, the woman acknowledged that the pots and pans were expensive compared to other products, which might make people think they are not worth buying. She understood that when people shop, they may not want to spend more money on expensive items, as they have many other options. However, she explained that the higher cost was justified due to the lifetime warranty offered by the company, which sets it apart from other products. This is how the refute-and-persuade technique was used in the advertisement.

6.思维导图

• Refute-and-Persuade Technique
  • Definition
  • Lecture Example
    • Woman in Advertisement
      • Acknowledging Expensive Price
      • Understanding Consumer Concerns
      • Justifying Higher Cost
        • Lifetime Warranty
  • Application in Advertisement

7.关键词

1.子项得分

Delivery: 3 Language Use: 3 Topic Development: 4

2.预估分数

Estimated Score: 26

3.表达

从表达方面来看，这个回答的语言流利度和语速基本上是一致的，偶尔有停顿。为了提高发言质量，建议练习更自然、连贯的表达方式，减少不必要的停顿。同时注意正确发音，以避免拼写错误。

4.话题发展

The topic development in this response is well-done, as it provides a coherent and well-organized explanation of the refute-and-persuade technique using the example from the lecture. The speaker clearly connects the ideas and provides sufficient support and examples to illustrate the point. To further improve, consider adding more details from the lecture to strengthen the connection between the reading passage and the listening material.

6.语言使用

Original Answer: Refute and persuade means when the company wants to sell its product, it can firstly state about its disadvantages but then refute those drawbacks by showing the real benefits. Refute and persuade is a technique used by companies to sell their products by initially acknowledging their disadvantages and then refuting those drawbacks by highlighting the actual benefits. (将句子结构调整得更自然，使用更高级的词汇) In the lecture, the professor uses an example of the TV show to illustrate this point. In the TV show, a professional cook first introduces some pots and pans. She says that those pots and pans are really expensive and they cost more than other companies' products. However, she later refutes those drawbacks by showing the real benefits of having those pots and pans. That is, the company will give its customers a lifetime warranty to replace those pots and pans if something went wrong. So customers are more attracted to this product and the sales volume increases. So this is how the refute and persuade technique works in real-life situations.

Revised Answer (140 words):

Refute and persuade is a technique used by companies to sell their products by initially acknowledging their disadvantages and then refuting those drawbacks by highlighting the actual benefits. In the lecture, the professor cites a TV advertisement as an example to demonstrate this concept. In the advertisement, a professional cook introduces a set of expensive pots and pans that cost more than other brands' products. However, she counters this disadvantage by emphasizing the genuine advantages of owning these pots and pans, such as the lifetime warranty offered by the company for replacements if any issues arise. Consequently, customers become more enticed by this product, leading to increased sales volume. This example effectively illustrates the practical application of the refute and persuade technique in real-life situations.

7.思维导图

• Refute and Persuade

  • Technique
  • Acknowledge disadvantages
  • Refute drawbacks
  • Highlight benefits

• Lecture Example

  • TV Advertisement
  • Professional cook
  • Expensive pots and pans
  • Lifetime warranty
  • Increased sales volume

8.关键词

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数

23. 3.表达

从表达方面来看，回答中的语速较为稳定，但偶尔出现了不必要的停顿。建议在练习时注意保持语速的连贯性，减少不必要的停顿。同时，注意发音的准确性，以避免拼写错误。

4.话题发展 从话题发展方面来看，回答内容较为连贯和有组织，但在解释反驳和说服技巧时可以更加详细。建议在练习时尝试提供更多关于广告中反驳和说服技巧的具体例子，以便更好地支持观点。

5.语言使用

原文：Refilled and Perside Refute and Persuade (拼写错误，应为Refute and Persuade) means when company a company (需要加定冠词a) wants to make an advertisement of the product, it might indicate the disadvantages of the product, but also mentions how to overcome it. The professor uses an advertisement from a company called Pens and Pens Pots and Pans (拼写错误，应为Pots and Pans) for example. The company sells cooked stuff cookware (用词不当，应为cookware), and in its advertisement, a woman says that the product from the company is expensive and costs more, but she also says that it can save money because although it costs more, it can save money in the long run because the company can offer a lifetime warranty, which most companies can't provide.

Revised Answer (140 words):

Refute and Persuade is an advertising technique where a company acknowledges the disadvantages of a product but also explains how to overcome them. In the lecture, the professor provides an example of a television advertisement for a cookware company called Pots and Pans. In this advertisement, a woman admits that the company's products are expensive compared to other brands. However, she goes on to explain that despite their higher initial cost, these pots and pans can save consumers money in the long run due to the lifetime warranty offered by the company. This warranty sets Pots and Pans apart from most other cookware companies, which do not provide such a guarantee. By addressing the product's drawback and then refuting it with a significant advantage, the advertisement effectively employs the Refute and Persuade technique to convince potential customers to purchase their products.

6.思维导图

Refute and Persuade
├─ Acknowledge Disadvantages
│   └─ Example: Pots and Pans advertisement
└─ Overcome Disadvantages
    ├─ Explain Benefits
    │   └─ Lifetime Warranty
    └─ Compare to Competitors
        └─ Most companies don't provide a lifetime warranty

7.关键词

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数

23. 3.表达

从表达方面来看，这个回答的语言流利度和语速基本上是一致的，偶尔有些停顿。为了提高发音准确性，请注意一些拼写错误可能是由于发音不准确导致的。在练习时，请尝试减少不必要的停顿，提高语言连贯性。

4.话题发展 从话题发展方面来看，回答内容基本上是连贯和组织良好的，但可以进一步加强。为了更好地支持和举例说明观点，请在描述广告中的具体情节时提供更多细节。此外，在解释如何反驳和说服时，可以更深入地探讨广告中提到的优点，以便更清楚地说明这种技巧的运用。

5.语言使用

原文：Refit and Persuade Refute and Persuade(改正原因：单词拼写错误，应为Refute而非Refit) is a widely used technique in advertisement. It is used especially when companies realize that their consumers may have some negative impression of their products. A professor mentions a live example he saw on television the other day. In this television advertisement, a women professor mentions that the product of a company is much more expensive than other products in a store. However, the company refutes this drawback by mentioning that in the long run, their products can save more money and because it has a guaranteed for consumers.

Revised Answer (140 words):

Refute and Persuade is a widely used technique in advertising, particularly when companies recognize that consumers may have developed negative impressions of their products. A professor cites a real-life example he recently observed on television. In this advertisement, a professional chef discusses how a company's cookware is significantly more expensive than other options available in stores. However, the company effectively counters this disadvantage by emphasizing that their products ultimately save consumers money in the long run due to their exceptional quality and lifetime warranty. By addressing and refuting the perceived drawback of higher initial cost, the company successfully persuades potential customers to consider purchasing their cookware despite the price difference, demonstrating the power of the Refute and Persuade technique.

6.思维导图

- Refute and Persuade
  - Advertising technique
  - Addressing negative impressions

- Example
  - Television advertisement
  - Professional chef
  - Expensive cookware

- Refuting disadvantage
  - Long-term savings
  - Lifetime warranty

- Persuasion success
  - Overcoming price difference

7.关键词

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数

23. 3.表达

从表达方面来看，回答的语言流利度和连贯性还可以，但有时会出现停顿。为了提高口语表达能力，建议在练习时注意保持语速的稳定，并尽量减少不必要的停顿。同时，注意正确发音，以避免拼写错误。

4.话题发展 从话题发展方面来看，回答内容基本上是连贯和组织良好的，但在解释反驳和说服技巧时可以更加详细和具体。例如，在提到电视广告中女厨师的观点时，可以进一步阐述她是如何反驳价格高昂的缺点，并说明这种产品在长期使用中能够节省成本。此外，在给出实例时，尽量用更多的连接词和过渡词来使句子更加通顺。

5.语言使用

原文：In the reading passage, refute and persuade is a way companies can resolve the problem of a negative impression of a product. In the reading passage, the refute-and-persuade technique is a method companies use to address negative impressions of their products. (将句子结构进行了调整，使其更自然流畅，并使用了正确的词汇)

The professor uses one example to explain it. The professor provides an example to illustrate this technique. (使用了更准确的动词和表达方式)

For example, he watched TV advertising in pots and pans. For instance, he mentioned a TV advertisement for pots and pans. (调整了句子结构，使其更自然)

A woman, a professional cooker, showed how to use it. A woman, a professional cook, demonstrated their use. (修正了词汇和表达方式)

She began by saying that it was very expensive. She started by acknowledging their high price. (使用了更高级的词汇和表达方式)

She also points out that when shopping, people tend not to buy it because of the high price. She also pointed out that people might hesitate to purchase them due to their high cost. (调整了句子结构，使其更自然流畅，并使用了更准确的词汇)

But it was worthwhile to buy it because it can save their money in the long run. However, she argued that it was a worthwhile investment as they could save money in the long run. (调整了句子结构，使其更自然流畅，并使用了更高级的词汇和表达方式)

Since the companies offer a warranty to repair the pots and pans for free, while other companies cannot say to their product. This is because the company offers a lifetime warranty for free repairs or replacements, which is not provided by other companies for their products. (调整了句子结构，使其更自然流畅，并使用了更准确的词汇)

So the example just reflects the idea of refute and persuade. Thus, this example effectively demonstrates the refute-and-persuade technique. (使用了更高级的词汇和表达方式)

Revised Answer (140 words):

In the reading passage, the refute-and-persuade technique is a method companies use to address negative impressions of their products. The professor provides an example to illustrate this technique. For instance, he mentioned a TV advertisement for pots and pans. A woman, a professional cook, demonstrated their use. She started by acknowledging their high price. She also pointed out that people might hesitate to purchase them due to their high cost. However, she argued that it was a worthwhile investment as they could save money in the long run. This is because the company offers a lifetime warranty for free repairs or replacements, which is not provided by other companies for their products. Thus, this example effectively demonstrates the refute-and-persuade technique.

6.思维导图

Refute-and-Persuade Technique
├─ Reading Passage
│   └─ Definition and purpose
└─ Professor's Example
    ├─ TV advertisement for pots and pans
    │   └─ Professional cook's demonstration
    ├─ Acknowledging high price
    ├─ Hesitation to purchase
    ├─ Worthwhile investment
    │   └─ Long-term savings
    └─ Lifetime warranty
        └─ Free repairs or replacements

7.关键词