TOEFL TPO 28 Speaking Task 3 Sample: Explain how the example of the television advertisement for pots and pans from the lecture illustrates the technique of refute-and-persuade.

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数 Estimated Score: 23

3.表达 在表达方面，发言者的语言流利度和语速较为稳定，但偶尔会有停顿。为了提高发言质量，建议发言者注意以下几点：1）尽量减少不必要的停顿，让语言更加流畅；2）注意发音的准确性，避免因发音不准确而导致的拼写错误。通过改进这些方面，发言者的表达能力将得到提高。

4.话题发展 The speaker provided a coherent and well-organized response, clearly connecting the ideas and using the example from the lecture to illustrate the refute-and-persuade technique. However, there is room for improvement in topic development. The speaker could have elaborated more on how the advertisement refutes the disadvantage of the high price by emphasizing the lifetime warranty and how it saves money in the long run. Additionally, providing more specific details from the lecture, such as mentioning the professional cook's role in the advertisement, would have strengthened the response. By expanding on these points, the speaker can further improve their topic development skills.

5.语言使用

Original Answer: The lecture is about refute and persuade technique in advertising. The lecture discusses the refute-and-persuade technique in advertising. (原句较为简单，修改后的句子更自然且表达更准确) The professor provides an example of a television advertisement for a company's pot and pants. The professor gives an example of a TV advertisement for a company's pots and pans. (修正了拼写错误和语法问题) In this advertisement, the professor acknowledges their company's pot and pants are more expensive than other products on the market. And she also admits that consumers might be hesitant to spend significant amounts of money on their products when there are cheaper alternatives available. However, she argues that their company's pot and pants are worth investment due to their lifetime warranty. This warranty ensures that they will replace their products for free if any issue arise. This is a unique selling point as other companies cannot make the same claim about their products.

Revised Answer (140 words): The lecture discusses the refute-and-persuade technique in advertising. The professor gives an example of a TV advertisement for a company's pots and pans, featuring a professional cook. In the advertisement, the cook acknowledges that the company's pots and pans are more expensive than other products on the market, which may cause consumers to hesitate when considering purchasing them. However, she argues that investing in their pots and pans is worthwhile due to the lifetime warranty they offer. This warranty ensures that the company will replace their products for free if any issues arise, setting them apart from competitors who cannot make the same claim. By refuting the disadvantage of the high price and emphasizing the long-term savings provided by the lifetime warranty, the advertisement effectively employs the refute-and-persuade technique.

6.思维导图

- Refute-and-Persuade Technique
  - Lecture
    - TV Advertisement Example
      - Company's Pots and Pans
        - High Price Acknowledged
        - Consumer Hesitation
        - Lifetime Warranty
          - Worth Investment
          - Unique Selling Point
          - Long-term Savings

7.关键词

1.子项得分 Delivery: 2 Language Use: 2 Topic Development: 2

2.预估分数

15. 3.表达

从表达方面来看，发言者的语速较快，间歇较多。建议发言者注意语速，保持稳定的节奏，并减少不必要的停顿。此外，发言者在发音方面也存在一些问题，需要加强发音练习，提高准确度。

4.话题发展 从话题发展方面来看，发言者没有充分阐述电视广告中的锅具如何运用反驳-说服技巧。建议发言者在回答问题时更加关注问题本身，明确提出反驳-说服技巧在广告中的体现，并给出具体的例子和解释。同时，注意保持回答的条理性和连贯性。

5.语言使用

原文：The refuse and persuade is a way in which people can reserve negatively development impression by using an advertisement techequine. The refute-and-persuade technique is a method that companies use to address negative impressions of a product through advertising. (将原文中的错误词汇和表达进行了修改，使句子更加通顺。)

In the lecture, we are aware that the professor used an example to explain this definition. In the lecture, the professor provided an example to illustrate this concept. (修改了表达方式，使句子更加清晰。)

He used an example of a woman in an advertisement. He mentioned a woman in an advertisement as an example. (调整了句子结构，使其更加自然。)

When he worked in advertisement, he once heard a woman said if a object is expensive or cost more than others, it won't be good. In the advertisement, the woman acknowledged that the pots and pans were expensive compared to other products, which might make people think they are not worth buying. (对原文进行了重写，使其更符合听力内容。)

Because she realized that when people shopping, people don't like to spend much money on an expensive things because they think they have a lot of choice. She understood that when people shop, they may not want to spend more money on expensive items, as they have many other options. (修改了语法错误，使句子更加通顺。)

And many companies want to replace it and don't say the products. However, she explained that the higher cost was justified due to the lifetime warranty offered by the company, which sets it apart from other products. (对原文进行了重写，使其更符合听力内容。)

And this is what is refuse and persuade. This is how the refute-and-persuade technique was used in the advertisement. (修改了表达方式，使句子更加清晰。)

Revised Answer (140 words):

The refute-and-persuade technique is a method that companies use to address negative impressions of a product through advertising. In the lecture, the professor provided an example to illustrate this concept. He mentioned a woman in an advertisement as an example. In the advertisement, the woman acknowledged that the pots and pans were expensive compared to other products, which might make people think they are not worth buying. She understood that when people shop, they may not want to spend more money on expensive items, as they have many other options. However, she explained that the higher cost was justified due to the lifetime warranty offered by the company, which sets it apart from other products. This is how the refute-and-persuade technique was used in the advertisement.

6.思维导图

• Refute-and-Persuade Technique
  • Definition
  • Lecture Example
    • Woman in Advertisement
      • Acknowledging Expensive Price
      • Understanding Consumer Concerns
      • Justifying Higher Cost
        • Lifetime Warranty
  • Application in Advertisement

7.关键词

1.子项得分

Delivery: 3 Language Use: 3 Topic Development: 4

2.预估分数

Estimated Score: 26

3.表达

从表达方面来看，这个回答的语言流利度和语速基本上是一致的，偶尔有停顿。为了提高发言质量，建议练习更自然、连贯的表达方式，减少不必要的停顿。同时注意正确发音，以避免拼写错误。

4.话题发展

The topic development in this response is well-done, as it provides a coherent and well-organized explanation of the refute-and-persuade technique using the example from the lecture. The speaker clearly connects the ideas and provides sufficient support and examples to illustrate the point. To further improve, consider adding more details from the lecture to strengthen the connection between the reading passage and the listening material.

6.语言使用

Original Answer: Refute and persuade means when the company wants to sell its product, it can firstly state about its disadvantages but then refute those drawbacks by showing the real benefits. Refute and persuade is a technique used by companies to sell their products by initially acknowledging their disadvantages and then refuting those drawbacks by highlighting the actual benefits. (将句子结构调整得更自然，使用更高级的词汇) In the lecture, the professor uses an example of the TV show to illustrate this point. In the TV show, a professional cook first introduces some pots and pans. She says that those pots and pans are really expensive and they cost more than other companies' products. However, she later refutes those drawbacks by showing the real benefits of having those pots and pans. That is, the company will give its customers a lifetime warranty to replace those pots and pans if something went wrong. So customers are more attracted to this product and the sales volume increases. So this is how the refute and persuade technique works in real-life situations.

Revised Answer (140 words):

Refute and persuade is a technique used by companies to sell their products by initially acknowledging their disadvantages and then refuting those drawbacks by highlighting the actual benefits. In the lecture, the professor cites a TV advertisement as an example to demonstrate this concept. In the advertisement, a professional cook introduces a set of expensive pots and pans that cost more than other brands' products. However, she counters this disadvantage by emphasizing the genuine advantages of owning these pots and pans, such as the lifetime warranty offered by the company for replacements if any issues arise. Consequently, customers become more enticed by this product, leading to increased sales volume. This example effectively illustrates the practical application of the refute and persuade technique in real-life situations.

7.思维导图

• Refute and Persuade

  • Technique
  • Acknowledge disadvantages
  • Refute drawbacks
  • Highlight benefits

• Lecture Example

  • TV Advertisement
  • Professional cook
  • Expensive pots and pans
  • Lifetime warranty
  • Increased sales volume

8.关键词