TOEFL TPO 28 Speaking Task 3 Sample: Explain how the example of the television advertisement for pots and pans from the lecture illustrates the technique of refute-and-persuade.
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Older TOEFL Format
This task is from a previous version of the TOEFL exam. The current TOEFL has a different structure. These archived samples remain available as a reference for practice.
Task Overview
Reading Passage
Refute-and-Persuade Sometimes companies realize that consumers may have developed a negative impression of a product. One way in which they can resolve this problem is by using an advertising technique known as refute-and-persuade. Refute-and-persuade means that in advertising a product, the company first indicates its awareness of the product’s disadvantage. But then the company refutes or challenges that disadvantage by demonstrating how the advantage of buying and using the product makes up for any limitation it may have. In this way, companies can persuade consumers to purchase a product despite its drawbacks.
Question
Explain how the example of the television advertisement for pots and pans from the lecture illustrates the technique of refute-and-persuade.
User Samples & Evaluation Results
Evaluation Result
1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3
2.预估分数 Estimated Score: 23
3.表达 在表达方面,发言者的语言流利度和语速较为稳定,但偶尔会有停顿。为了提高发言质量,建议发言者注意以下几点:1)尽量减少不必要的停顿,让语言更加流畅;2)注意发音的准确性,避免因发音不准确而导致的拼写错误。通过改进这些方面,发言者的表达能力将得到提高。
4.话题发展 The speaker provided a coherent and well-organized response, clearly connecting the ideas and using the example from the lecture to illustrate the refute-and-persuade technique. However, there is room for improvement in topic development. The speaker could have elaborated more on how the advertisement refutes the disadvantage of the high price by emphasizing the lifetime warranty and how it saves money in the long run. Additionally, providing more specific details from the lecture, such as mentioning the professional cook's role in the advertisement, would have strengthened the response. By expanding on these points, the speaker can further improve their topic development skills.
5.语言使用Original Answer: The lecture is about refute and persuade technique in advertising. The lecture discusses the refute-and-persuade technique in advertising. (原句较为简单,修改后的句子更自然且表达更准确) The professor provides an example of a television advertisement for a company's pot and pants. The professor gives an example of a TV advertisement for a company's pots and pans. (修正了拼写错误和语法问题) In this advertisement, the professor acknowledges their company's pot and pants are more expensive than other products on the market. And she also admits that consumers might be hesitant to spend significant amounts of money on their products when there are cheaper alternatives available. However, she argues that their company's pot and pants are worth investment due to their lifetime warranty. This warranty ensures that they will replace their products for free if any issue arise. This is a unique selling point as other companies cannot make the same claim about their products.
Revised Answer (140 words): The lecture discusses the refute-and-persuade technique in advertising. The professor gives an example of a TV advertisement for a company's pots and pans, featuring a professional cook. In the advertisement, the cook acknowledges that the company's pots and pans are more expensive than other products on the market, which may cause consumers to hesitate when considering purchasing them. However, she argues that investing in their pots and pans is worthwhile due to the lifetime warranty they offer. This warranty ensures that the company will replace their products for free if any issues arise, setting them apart from competitors who cannot make the same claim. By refuting the disadvantage of the high price and emphasizing the long-term savings provided by the lifetime warranty, the advertisement effectively employs the refute-and-persuade technique.
6.思维导图
- Refute-and-Persuade Technique
- Lecture
- TV Advertisement Example
- Company's Pots and Pans
- High Price Acknowledged
- Consumer Hesitation
- Lifetime Warranty
- Worth Investment
- Unique Selling Point
- Long-term Savings
7.关键词
| Word | Phonetic Symbols | Parts of Speech | English Definition | Simplified Chinese Translation | Sample Sentence |
|---|---|---|---|---|---|
| Refute | /rɪˈfjut/ | verb | Prove (a statement or theory) to be wrong or false; disprove. | 驳斥,反驳 | The advertisement refutes the high price of the pots and pans by emphasizing their lifetime warranty, making them a worthwhile investment. |
| Persuade | /pərˈsweɪd/ | verb | Cause (someone) to do something through reasoning or argument. | 说服,劝说 | The advertisement persuades consumers to purchase the pots and pans despite their high price by highlighting the long-term savings provided by the lifetime warranty. |
| Hesitation | /ˌhɛzɪˈteɪʃən/ | noun | The action of pausing before saying or doing something. | 犹豫,踌躇 | Consumers may show hesitation when considering purchasing expensive pots and pans, but the lifetime warranty can help alleviate their concerns. |
| Unique Selling Point (USP) | /juːˈni:k ˈsɛlɪŋ pɔɪnt/ | noun | A factor that differentiates a product from its competitors, making it more appealing to a particular target market. | 独特卖点 | The lifetime warranty offered by the company is a unique selling point, setting their pots and pans apart from competitors' products. |
| Long-term Savings | /ˈlɒŋ tɜrm ˈseɪvɪŋz/ | noun | Money saved over an extended period of time. | 长期节省 | Investing in high-quality pots and pans with a lifetime warranty can lead to long-term savings, as consumers won't need to replace them frequently. |
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