TOEFL TPO 28 Speaking Task 3 Sample: Explain how the example of the television advertisement for pots and pans from the lecture illustrates the technique of refute-and-persuade.

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数 Estimated Score: 23

3.表达 在表达方面，发言者的语言流利度和语速较为稳定，但偶尔会有停顿。为了提高发言质量，建议发言者注意以下几点：1）尽量减少不必要的停顿，让语言更加流畅；2）注意发音的准确性，避免因发音不准确而导致的拼写错误。通过改进这些方面，发言者的表达能力将得到提高。

4.话题发展 The speaker provided a coherent and well-organized response, clearly connecting the ideas and using the example from the lecture to illustrate the refute-and-persuade technique. However, there is room for improvement in topic development. The speaker could have elaborated more on how the advertisement refutes the disadvantage of the high price by emphasizing the lifetime warranty and how it saves money in the long run. Additionally, providing more specific details from the lecture, such as mentioning the professional cook's role in the advertisement, would have strengthened the response. By expanding on these points, the speaker can further improve their topic development skills.

5.语言使用

Original Answer: The lecture is about refute and persuade technique in advertising. The lecture discusses the refute-and-persuade technique in advertising. (原句较为简单，修改后的句子更自然且表达更准确) The professor provides an example of a television advertisement for a company's pot and pants. The professor gives an example of a TV advertisement for a company's pots and pans. (修正了拼写错误和语法问题) In this advertisement, the professor acknowledges their company's pot and pants are more expensive than other products on the market. And she also admits that consumers might be hesitant to spend significant amounts of money on their products when there are cheaper alternatives available. However, she argues that their company's pot and pants are worth investment due to their lifetime warranty. This warranty ensures that they will replace their products for free if any issue arise. This is a unique selling point as other companies cannot make the same claim about their products.

Revised Answer (140 words): The lecture discusses the refute-and-persuade technique in advertising. The professor gives an example of a TV advertisement for a company's pots and pans, featuring a professional cook. In the advertisement, the cook acknowledges that the company's pots and pans are more expensive than other products on the market, which may cause consumers to hesitate when considering purchasing them. However, she argues that investing in their pots and pans is worthwhile due to the lifetime warranty they offer. This warranty ensures that the company will replace their products for free if any issues arise, setting them apart from competitors who cannot make the same claim. By refuting the disadvantage of the high price and emphasizing the long-term savings provided by the lifetime warranty, the advertisement effectively employs the refute-and-persuade technique.

6.思维导图

- Refute-and-Persuade Technique
  - Lecture
    - TV Advertisement Example
      - Company's Pots and Pans
        - High Price Acknowledged
        - Consumer Hesitation
        - Lifetime Warranty
          - Worth Investment
          - Unique Selling Point
          - Long-term Savings

7.关键词

1.子项得分 Delivery: 2 Language Use: 2 Topic Development: 2

2.预估分数

15. 3.表达

从表达方面来看，发言者的语速较快，间歇较多。建议发言者注意语速，保持稳定的节奏，并减少不必要的停顿。此外，发言者在发音方面也存在一些问题，需要加强发音练习，提高准确度。

4.话题发展 从话题发展方面来看，发言者没有充分阐述电视广告中的锅具如何运用反驳-说服技巧。建议发言者在回答问题时更加关注问题本身，明确提出反驳-说服技巧在广告中的体现，并给出具体的例子和解释。同时，注意保持回答的条理性和连贯性。

5.语言使用

原文：The refuse and persuade is a way in which people can reserve negatively development impression by using an advertisement techequine. The refute-and-persuade technique is a method that companies use to address negative impressions of a product through advertising. (将原文中的错误词汇和表达进行了修改，使句子更加通顺。)

In the lecture, we are aware that the professor used an example to explain this definition. In the lecture, the professor provided an example to illustrate this concept. (修改了表达方式，使句子更加清晰。)

He used an example of a woman in an advertisement. He mentioned a woman in an advertisement as an example. (调整了句子结构，使其更加自然。)

When he worked in advertisement, he once heard a woman said if a object is expensive or cost more than others, it won't be good. In the advertisement, the woman acknowledged that the pots and pans were expensive compared to other products, which might make people think they are not worth buying. (对原文进行了重写，使其更符合听力内容。)

Because she realized that when people shopping, people don't like to spend much money on an expensive things because they think they have a lot of choice. She understood that when people shop, they may not want to spend more money on expensive items, as they have many other options. (修改了语法错误，使句子更加通顺。)

And many companies want to replace it and don't say the products. However, she explained that the higher cost was justified due to the lifetime warranty offered by the company, which sets it apart from other products. (对原文进行了重写，使其更符合听力内容。)

And this is what is refuse and persuade. This is how the refute-and-persuade technique was used in the advertisement. (修改了表达方式，使句子更加清晰。)

Revised Answer (140 words):

The refute-and-persuade technique is a method that companies use to address negative impressions of a product through advertising. In the lecture, the professor provided an example to illustrate this concept. He mentioned a woman in an advertisement as an example. In the advertisement, the woman acknowledged that the pots and pans were expensive compared to other products, which might make people think they are not worth buying. She understood that when people shop, they may not want to spend more money on expensive items, as they have many other options. However, she explained that the higher cost was justified due to the lifetime warranty offered by the company, which sets it apart from other products. This is how the refute-and-persuade technique was used in the advertisement.

6.思维导图

• Refute-and-Persuade Technique
  • Definition
  • Lecture Example
    • Woman in Advertisement
      • Acknowledging Expensive Price
      • Understanding Consumer Concerns
      • Justifying Higher Cost
        • Lifetime Warranty
  • Application in Advertisement

7.关键词

1.子项得分

Delivery: 3 Language Use: 3 Topic Development: 4

2.预估分数

Estimated Score: 26

3.表达

从表达方面来看，这个回答的语言流利度和语速基本上是一致的，偶尔有停顿。为了提高发言质量，建议练习更自然、连贯的表达方式，减少不必要的停顿。同时注意正确发音，以避免拼写错误。

4.话题发展

The topic development in this response is well-done, as it provides a coherent and well-organized explanation of the refute-and-persuade technique using the example from the lecture. The speaker clearly connects the ideas and provides sufficient support and examples to illustrate the point. To further improve, consider adding more details from the lecture to strengthen the connection between the reading passage and the listening material.

6.语言使用

Original Answer: Refute and persuade means when the company wants to sell its product, it can firstly state about its disadvantages but then refute those drawbacks by showing the real benefits. Refute and persuade is a technique used by companies to sell their products by initially acknowledging their disadvantages and then refuting those drawbacks by highlighting the actual benefits. (将句子结构调整得更自然，使用更高级的词汇) In the lecture, the professor uses an example of the TV show to illustrate this point. In the TV show, a professional cook first introduces some pots and pans. She says that those pots and pans are really expensive and they cost more than other companies' products. However, she later refutes those drawbacks by showing the real benefits of having those pots and pans. That is, the company will give its customers a lifetime warranty to replace those pots and pans if something went wrong. So customers are more attracted to this product and the sales volume increases. So this is how the refute and persuade technique works in real-life situations.

Revised Answer (140 words):

Refute and persuade is a technique used by companies to sell their products by initially acknowledging their disadvantages and then refuting those drawbacks by highlighting the actual benefits. In the lecture, the professor cites a TV advertisement as an example to demonstrate this concept. In the advertisement, a professional cook introduces a set of expensive pots and pans that cost more than other brands' products. However, she counters this disadvantage by emphasizing the genuine advantages of owning these pots and pans, such as the lifetime warranty offered by the company for replacements if any issues arise. Consequently, customers become more enticed by this product, leading to increased sales volume. This example effectively illustrates the practical application of the refute and persuade technique in real-life situations.

7.思维导图

• Refute and Persuade

  • Technique
  • Acknowledge disadvantages
  • Refute drawbacks
  • Highlight benefits

• Lecture Example

  • TV Advertisement
  • Professional cook
  • Expensive pots and pans
  • Lifetime warranty
  • Increased sales volume

8.关键词

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数

23. 3.表达

从表达方面来看，回答中的语速较为稳定，但偶尔出现了不必要的停顿。建议在练习时注意保持语速的连贯性，减少不必要的停顿。同时，注意发音的准确性，以避免拼写错误。

4.话题发展 从话题发展方面来看，回答内容较为连贯和有组织，但在解释反驳和说服技巧时可以更加详细。建议在练习时尝试提供更多关于广告中反驳和说服技巧的具体例子，以便更好地支持观点。

5.语言使用

原文：Refilled and Perside Refute and Persuade (拼写错误，应为Refute and Persuade) means when company a company (需要加定冠词a) wants to make an advertisement of the product, it might indicate the disadvantages of the product, but also mentions how to overcome it. The professor uses an advertisement from a company called Pens and Pens Pots and Pans (拼写错误，应为Pots and Pans) for example. The company sells cooked stuff cookware (用词不当，应为cookware), and in its advertisement, a woman says that the product from the company is expensive and costs more, but she also says that it can save money because although it costs more, it can save money in the long run because the company can offer a lifetime warranty, which most companies can't provide.

Revised Answer (140 words):

Refute and Persuade is an advertising technique where a company acknowledges the disadvantages of a product but also explains how to overcome them. In the lecture, the professor provides an example of a television advertisement for a cookware company called Pots and Pans. In this advertisement, a woman admits that the company's products are expensive compared to other brands. However, she goes on to explain that despite their higher initial cost, these pots and pans can save consumers money in the long run due to the lifetime warranty offered by the company. This warranty sets Pots and Pans apart from most other cookware companies, which do not provide such a guarantee. By addressing the product's drawback and then refuting it with a significant advantage, the advertisement effectively employs the Refute and Persuade technique to convince potential customers to purchase their products.

6.思维导图

Refute and Persuade
├─ Acknowledge Disadvantages
│   └─ Example: Pots and Pans advertisement
└─ Overcome Disadvantages
    ├─ Explain Benefits
    │   └─ Lifetime Warranty
    └─ Compare to Competitors
        └─ Most companies don't provide a lifetime warranty

7.关键词

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数

23. 3.表达

从表达方面来看，这个回答的语言流利度和语速基本上是一致的，偶尔有些停顿。为了提高发音准确性，请注意一些拼写错误可能是由于发音不准确导致的。在练习时，请尝试减少不必要的停顿，提高语言连贯性。

4.话题发展 从话题发展方面来看，回答内容基本上是连贯和组织良好的，但可以进一步加强。为了更好地支持和举例说明观点，请在描述广告中的具体情节时提供更多细节。此外，在解释如何反驳和说服时，可以更深入地探讨广告中提到的优点，以便更清楚地说明这种技巧的运用。

5.语言使用

原文：Refit and Persuade Refute and Persuade(改正原因：单词拼写错误，应为Refute而非Refit) is a widely used technique in advertisement. It is used especially when companies realize that their consumers may have some negative impression of their products. A professor mentions a live example he saw on television the other day. In this television advertisement, a women professor mentions that the product of a company is much more expensive than other products in a store. However, the company refutes this drawback by mentioning that in the long run, their products can save more money and because it has a guaranteed for consumers.

Revised Answer (140 words):

Refute and Persuade is a widely used technique in advertising, particularly when companies recognize that consumers may have developed negative impressions of their products. A professor cites a real-life example he recently observed on television. In this advertisement, a professional chef discusses how a company's cookware is significantly more expensive than other options available in stores. However, the company effectively counters this disadvantage by emphasizing that their products ultimately save consumers money in the long run due to their exceptional quality and lifetime warranty. By addressing and refuting the perceived drawback of higher initial cost, the company successfully persuades potential customers to consider purchasing their cookware despite the price difference, demonstrating the power of the Refute and Persuade technique.

6.思维导图

- Refute and Persuade
  - Advertising technique
  - Addressing negative impressions

- Example
  - Television advertisement
  - Professional chef
  - Expensive cookware

- Refuting disadvantage
  - Long-term savings
  - Lifetime warranty

- Persuasion success
  - Overcoming price difference

7.关键词

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数

23. 3.表达

从表达方面来看，回答的语言流利度和连贯性还可以，但有时会出现停顿。为了提高口语表达能力，建议在练习时注意保持语速的稳定，并尽量减少不必要的停顿。同时，注意正确发音，以避免拼写错误。

4.话题发展 从话题发展方面来看，回答内容基本上是连贯和组织良好的，但在解释反驳和说服技巧时可以更加详细和具体。例如，在提到电视广告中女厨师的观点时，可以进一步阐述她是如何反驳价格高昂的缺点，并说明这种产品在长期使用中能够节省成本。此外，在给出实例时，尽量用更多的连接词和过渡词来使句子更加通顺。

5.语言使用

原文：In the reading passage, refute and persuade is a way companies can resolve the problem of a negative impression of a product. In the reading passage, the refute-and-persuade technique is a method companies use to address negative impressions of their products. (将句子结构进行了调整，使其更自然流畅，并使用了正确的词汇)

The professor uses one example to explain it. The professor provides an example to illustrate this technique. (使用了更准确的动词和表达方式)

For example, he watched TV advertising in pots and pans. For instance, he mentioned a TV advertisement for pots and pans. (调整了句子结构，使其更自然)

A woman, a professional cooker, showed how to use it. A woman, a professional cook, demonstrated their use. (修正了词汇和表达方式)

She began by saying that it was very expensive. She started by acknowledging their high price. (使用了更高级的词汇和表达方式)

She also points out that when shopping, people tend not to buy it because of the high price. She also pointed out that people might hesitate to purchase them due to their high cost. (调整了句子结构，使其更自然流畅，并使用了更准确的词汇)

But it was worthwhile to buy it because it can save their money in the long run. However, she argued that it was a worthwhile investment as they could save money in the long run. (调整了句子结构，使其更自然流畅，并使用了更高级的词汇和表达方式)

Since the companies offer a warranty to repair the pots and pans for free, while other companies cannot say to their product. This is because the company offers a lifetime warranty for free repairs or replacements, which is not provided by other companies for their products. (调整了句子结构，使其更自然流畅，并使用了更准确的词汇)

So the example just reflects the idea of refute and persuade. Thus, this example effectively demonstrates the refute-and-persuade technique. (使用了更高级的词汇和表达方式)

Revised Answer (140 words):

In the reading passage, the refute-and-persuade technique is a method companies use to address negative impressions of their products. The professor provides an example to illustrate this technique. For instance, he mentioned a TV advertisement for pots and pans. A woman, a professional cook, demonstrated their use. She started by acknowledging their high price. She also pointed out that people might hesitate to purchase them due to their high cost. However, she argued that it was a worthwhile investment as they could save money in the long run. This is because the company offers a lifetime warranty for free repairs or replacements, which is not provided by other companies for their products. Thus, this example effectively demonstrates the refute-and-persuade technique.

6.思维导图

Refute-and-Persuade Technique
├─ Reading Passage
│   └─ Definition and purpose
└─ Professor's Example
    ├─ TV advertisement for pots and pans
    │   └─ Professional cook's demonstration
    ├─ Acknowledging high price
    ├─ Hesitation to purchase
    ├─ Worthwhile investment
    │   └─ Long-term savings
    └─ Lifetime warranty
        └─ Free repairs or replacements

7.关键词

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数

23. 3.表达

在这个回答中，发言者的表达相对清晰，但仍有一些不自然的地方。建议发言者注意提高语音的连贯性和流畅性，同时减少不必要的停顿。此外，还需要注意正确发音以避免拼写错误。

4.话题发展 发言者在话题发展方面做得还不错，能够解释广告中的反驳与说服技巧。但是，建议发言者在组织回答时更加注意逻辑性和条理性，以便让听众更容易理解。同时，在提供支持或举例时，可以尝试提供更多具体细节，以增强说服力。

5.语言使用

Original: In the lecture, the professor used the case of points and pens pots and pans(这里应该是pots and pans，而不是points and pens) to illustrate the definition of refute and persuade. That means the awareness of a product's disadvantages and then the company just refutes and challenges these disadvantages. Take the case of a kind of advertisement. A woman talks about the disadvantages of points and pens pots and pans(这里应该是pots and pans，而不是points and pens). She thinks this product is so expensive and the customer will cost more than other companies' products and the customer is also unwilling to buy it. However, she thinks this product is worthwhile because the company gave a guarantee for a long time. However, the other company didn't give the offer.

Revised (140 words): In the lecture, the professor used the example of pots and pans to illustrate the advertising technique of refute-and-persuade. This technique involves acknowledging a product's disadvantages, then refuting or challenging those drawbacks by highlighting its advantages. The advertisement featured a woman discussing the high cost of these pots and pans compared to other companies' products, which might make customers hesitant to purchase them. However, she argued that this product was worth the investment due to its long-lasting quality and lifetime warranty provided by the company, which sets it apart from competitors who do not offer such guarantees. By addressing potential concerns while emphasizing its unique benefits, this advertisement effectively employs the refute-and-persuade strategy to convince consumers that these pots and pans are a valuable purchase despite their higher initial cost.

6.思维导图

- Refute-and-Persuade
  - Pots and Pans Example
    - High Cost
      - Disadvantage Acknowledged
    - Lifetime Warranty
      - Advantage Highlighted
    - Worth the Investment
      - Convincing Argument

7.关键词

1.子项得分

Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数

23. 3.表达

从表达方面来看，这位考生的回答相对清晰，语速适中，但偶尔有些停顿。为了提高口语表达能力，建议考生在练习时注意连贯性和发音准确性，尽量减少不必要的停顿。同时，可以多参加一些口语练习活动，提高自己的口语流利度。

4.话题发展

从话题发展方面来看，考生的回答基本上符合题目要求，能够较好地阐述广告中的反驳与说服技巧。但是，在回答过程中可以尝试更加深入地分析和解释这种技巧如何在广告中得到体现。例如，在提到产品价格昂贵的问题时，可以进一步说明广告是如何通过强调产品的长期价值和优越保修政策来说服消费者购买。总之，在练习时要注意提高自己的思维逻辑和论证能力，使回答更具说服力。

5.语言使用

原文：Refute and persuade means that in advertising a product, the company first indicates its awareness of the product's disadvantages. Refute and persuade is an advertising technique where the company first acknowledges the product's disadvantages. (将句子简化，使其更自然) And in the professor's example, he says that he has seen an advertisement about pots and pans produced by a well-known company on television. In the professor's example, he mentions seeing a TV advertisement for pots and pans from a well-known company. (简化句子，使其更自然) And in that advertisement, a woman demonstrates how she uses these products in her own kitchen. In the advertisement, a woman demonstrates using these products in her kitchen. (删除多余的词汇，使句子更简洁) Furthermore, she indicates that these products will cost a lot of money than other same products produced by other companies. She also mentions that these products are more expensive than similar ones from other companies. (改进语法和词汇选择) So in this way, people might not spend a lot of money on these products. As a result, people might be hesitant to spend more on these products. (改进表达，使其更自然) But after that, she indicates that it will be worthwhile because it will However, she argues that the higher cost is justified because (改进连接词和表达，使句子更自然)

修订版（140字）：

Refute and persuade is an advertising technique where the company first acknowledges the product's disadvantages. In the professor's example, he mentions seeing a TV advertisement for pots and pans from a well-known company. In the advertisement, a woman demonstrates using these products in her kitchen. She also mentions that these products are more expensive than similar ones from other companies. As a result, people might be hesitant to spend more on these products. However, she argues that the higher cost is justified because of the long-term value and superior warranty policy offered by the company, which ultimately saves consumers money in the long run. This effectively persuades potential buyers to consider purchasing the product despite its initial drawbacks.

6.思维导图

Refute and Persuade
├── Acknowledge Disadvantages
│   └── Expensive Products
├── Professor's Example
│   ├── TV Advertisement
│   ├── Pots and Pans
│   └── Professional Cook
└── Persuasion Techniques
    ├── Long-term Value
    └── Superior Warranty Policy

7.关键词

1.子项得分

Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数

23. 3.表达

从表达方面来看，这位考生的回答相对清晰，语速适中，但偶尔有些停顿。为了提高口语表达能力，建议考生在练习时注意语音的连贯性和自然性。同时，尝试在发音方面进行改进，以避免拼写错误。

4.话题发展

从话题发展的角度来看，考生的回答内容基本上是连贯和组织良好的。但是，在解释“反驳与说服”策略时，可以更加详细地描述广告中的具体情节和论点。此外，尝试使用更多的连接词和短语来使回答更加流畅。总之，通过提高论述的详细程度和组织性，可以进一步提高话题发展得分。

5.语言使用

原文：Refute and Persuade is an advertising technique in which a company first notes the product's disadvantage, but then says how its advantage can overpower the disadvantage. Refute and Persuade is an advertising technique where a company first acknowledges the product's disadvantage, and then explains how its advantages can outweigh the disadvantages. (将“notes”改为“acknowledges”，使表达更自然；将“says”改为“explains”，使表达更准确；将“overpower”改为“outweigh”，使表达更地道。)

The feature illustrates this point by giving us an example of a company called Pots and Pans. The lecture illustrates this point by providing an example of a television advertisement for a well-known company's pots and pans. (将“feature”改为“lecture”，使表达更准确；详细描述广告的内容，使表达更具体。)

While the company sells Pots and Pans, in the advertisement, the cook first notes that these Pots and Pans are more expensive than the others on the market and says that the audience might not want to buy it on the first glance. In the advertisement, the professional cook first acknowledges that these pots and pans are more expensive than others on the market, suggesting that consumers might hesitate to purchase them initially. (删除不必要的信息，使表达更简洁；将“notes”改为“acknowledges”，使表达更自然；将“says”改为“suggesting”，使表达更准确。)

But then the cook says that it can save more money in the long run in the way that it has a lifetime warranty, which means if anything goes wrong with the product, you can go to the store and get a new one for free. However, the cook then explains that they can save money in the long run due to their lifetime warranty, meaning if anything goes wrong with the product, it will be replaced for free. (将“says”改为“explains”，使表达更准确；简化句子结构，使表达更清晰。)

Well, this example illustrates Refute and Persuade where the cook first says that it is expensive, but then says it saves more money in the long run. This example demonstrates the Refute and Persuade technique as the cook first acknowledges the high price but then highlights the long-term savings. (将“says”改为“acknowledges”和“highlights”，使表达更准确；简化句子结构，使表达更清晰。)

Revised Answer (140 words):

Refute and Persuade is an advertising technique where a company first acknowledges the product's disadvantage, and then explains how its advantages can outweigh the disadvantages. The lecture illustrates this point by providing an example of a television advertisement for a well-known company's pots and pans. In the advertisement, the professional cook first acknowledges that these pots and pans are more expensive than others on the market, suggesting that consumers might hesitate to purchase them initially. However, the cook then explains that they can save money in the long run due to their lifetime warranty, meaning if anything goes wrong with the product, it will be replaced for free. This example demonstrates the Refute and Persuade technique as the cook first acknowledges the high price but then highlights the long-term savings.

6.思维导图

Refute and Persuade
├─ Advertising technique
│   ├─ Acknowledge disadvantage
│   └─ Explain advantages outweighing disadvantages
└─ Example
    ├─ Television advertisement for pots and pans
    │   ├─ Professional cook
    │   ├─ Expensive product
    │   └─ Hesitation to purchase initially
    └─ Refute and Persuade technique
        ├─ Acknowledge high price
        └─ Highlight long-term savings (lifetime warranty)

7.关键词