TOEFL Speaking Task 3 Sample: Using one of the examples from the lecture, explain what environment scenting is and how it influences consumers.
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Panoramica del Task
Testo di Lettura
Environment Scenting Our powerful sense of smell allows us to tell the difference between many kinds of odors. These odors are interpreted and processed in a part of the brain that affects our emotions, behavior, and memory. Given this knowledge, market researchers are studying the effects of what is known as environment scenting. This technique attempts to use pleasant fragrances to increase customer sales. The results of these marketing studies indicate that smells can strongly influence consumers both in their willingness to buy a product and in the value they place on a product.
Domanda
Using one of the examples from the lecture, explain what environment scenting is and how it influences consumers.
Esempi degli Utenti e Risultati di Valutazione
1Esempio Utente #1
Punteggio0
Esempio Utente #1
Risultato della Valutazione
1.子项得分 Delivery: 0 Language Use: 0 Topic Development: 0
2.预估分数
0. 3.表达
回答中没有涉及到环境香氛的相关内容,也没有解释如何影响消费者。建议重新组织答案,确保内容与题目相关,并使用清晰、流利的语言进行表达。
4.话题发展 回答没有针对题目进行话题发展,建议重新审视阅读和听力材料,从中选择一个例子来解释环境香氛是什么以及它如何影响消费者。同时,确保回答内容连贯、有条理,并提供足够的支持或示例。
5.语言使用Original Answer: MBC 뉴스 이덕영입니다.
Corrected Answer: MBC 뉴스 이덕영입니다. Environment scenting is a technique that uses pleasant fragrances to influence consumers' purchasing behavior. (原文为韩文,与题目无关,已修改为英文并添加了与题目相关的内容。)
Revised Answer (140 words): Environment scenting is a technique that uses pleasant fragrances to influence consumers' purchasing behavior. One example from the lecture demonstrates how this technique works in a department store. Researchers placed a fragrance that appealed to women in the women's clothing department and a different fragrance that appealed to men in the men's clothing department. The result was a significant increase in sales, almost doubling on the days when these fragrances were used. This experiment shows that environment scenting can have a strong impact on consumers' willingness to buy products. By using scents that are specifically designed to appeal to certain demographics, businesses can create an atmosphere that encourages customers to make purchases and potentially increase their perceived value of the products, ultimately leading to higher sales and customer satisfaction.
6.思维导图
- Environment scenting
- Technique
- Pleasant fragrances
- Influence consumers
- Department store example
- Women's and men's fragrances
- Increased sales
7.关键词
| Word | Phonetic Symbols | Parts of Speech | English Definition | Simplified Chinese Translation | Sample Sentence |
|---|---|---|---|---|---|
| Environment scenting | /ɪnˈvaɪrənmənt ˈsɛntɪŋ/ | Noun Phrase | The use of pleasant fragrances to influence consumers' behavior and increase sales in a given space. | 环境香氛 | Environment scenting has proven to be an effective marketing strategy, as it can positively influence customers' emotions and decisions. |
| Demographics | /ˌdɛməˈɡræfɪks/ | Noun | Statistical data relating to the population and particular groups within it. | 人口统计数据 | Businesses should consider demographics when using environment scenting to target specific customer groups and increase sales. |
| Perceived value | /pərˈsivd ˈvælju/ | Noun Phrase | The worth that a product or service has in the mind of the consumer. | 感知价值 | The perceived value of a product can be influenced by factors such as environment scenting, packaging, and branding. |
| Atmosphere | /ˈætməsˌfɪr/ | Noun | The pervading tone or mood of a place, situation, or work of art. | 氛围 | A pleasant atmosphere created by environment scenting can encourage customers to spend more time in a store and make purchases. |
| Customer satisfaction | /ˈkʌstəmər ˌsætɪsˈfækʃən/ | Noun Phrase | The degree to which customers are happy with the products and services provided by a business. | 顾客满意度 | High customer satisfaction can lead to increased brand loyalty and positive word-of-mouth, resulting in more sales for the business. |
2Esempio Utente #2
Punteggio23
Esempio Utente #2
Risultato della Valutazione
1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3
2.预估分数
23. 3.表达
从表达方面来看,发言者的语言流利,语速较为稳定,仅有少量停顿。但在某些地方,发言者的发音不够准确,导致了拼写错误。建议发言者多加练习,提高发音准确度。
4.话题发展 从话题发展方面来看,发言者的回答内容基本上是连贯和有组织的,观点之间的联系也比较清晰。但是,在提供实验细节方面可以更加充分。例如,在描述第二个实验时,可以详细说明消费者对鞋子的评价以及他们对香气房间鞋子价格的看法。建议在回答问题时尽量提供更多相关细节和例证来支持观点。
5.语言使用Original Answer: In this reading, it said that odors can affect people's emotion and behavior so that the environmental setting is used to this kind of theory to eventually increase the sales by using the specific fragments. In the reading, it was mentioned that odors can influence people's emotions and behaviors, and environmental scenting utilizes this concept to increase sales by using specific fragrances.(在这段回答中,建议将原句中的“it said that”改为“it was mentioned that”,使句子更加自然。同时,将“environmental setting”改为“environmental scenting”,以保持一致性。此外,将“fragments”改为“fragrances”以修正拼写错误。)
In this lecture, the professor used two examples to elaborate on that. In the lecture, the professor provided two examples to illustrate this concept.(在这段回答中,建议将“elaborate on that”改为“illustrate this concept”,使句子更加自然。)
The first is that it's about a department store. The first example involved a department store.(在这段回答中,建议将“it's about”改为“involved”,使句子更加自然。)
While using this odor appealing to women in the women's clothing store and also using odor appealing to men separately, they find that they both increase the sale double in the end. By using fragrances appealing to women in the women's clothing department and fragrances appealing to men in the men's clothing department separately, they found that sales almost doubled in both cases.(在这段回答中,建议将“they find that they both increase the sale double in the end”改为“they found that sales almost doubled in both cases”,使句子更加自然。)
And secondly, it said that there is experiments using the two identical juices, but put in the different rooms and ask the people to enter in and try it and eventually evaluate. Secondly, it was mentioned that an experiment was conducted using two identical pairs of shoes placed in different rooms, and participants were asked to enter each room, examine the shoes, and provide evaluations.(在这段回答中,建议将“there is experiments using the two identical juices”改为“an experiment was conducted using two identical pairs of shoes”,以修正拼写错误和使句子更加自然 。同时,将“put in the different rooms and ask the people to enter in and try it and eventually evaluate”改为“placed in different rooms, and participants were asked to enter each room, examine the shoes, and provide evaluations”,使句子更加自然。)
Turns out that with the professor... It turned out that according to the professor...(在这段回答中,建议将“Turns out that with”改为“It turned out that according to”,使句子更加自然。)
Revised Answer (140 words):
In the reading, it was mentioned that odors can influence people's emotions and behaviors, and environmental scenting utilizes this concept to increase sales by using specific fragrances. In the lecture, the professor provided two examples to illustrate this concept. The first example involved a department store. By using fragrances appealing to women in the women's clothing department and fragrances appealing to men in the men's clothing department separately, they found that sales almost doubled in both cases. Secondly, it was mentioned that an experiment was conducted using two identical pairs of shoes placed in different rooms, and participants were asked to enter each room, examine the shoes, and provide evaluations. It turned out that according to the professor, most consumers preferred the shoes in the fragrant room and even thought they were more expensive than those in the unscented room.
6.思维导图
-
Environmental Scenting
- Influence on emotions and behaviors
- Increase sales
-
Examples
- Department store
- Fragrances for women and men
- Sales almost doubled
- Experiment with shoes
- Identical pairs in different rooms
- Fragrant room vs. unscented room
- Consumer preferences and perceived value
- Department store
7.关键词
| Word | Phonetic Symbols | Parts of Speech | English Definition | Simplified Chinese Translation | Sample Sentence |
|---|---|---|---|---|---|
| fragrance | /ˈfreɪɡrəns/ | noun | A pleasant, sweet smell | 香味 | The use of pleasant fragrances in the store positively influenced customer's emotions and increased sales. |
| appeal | /əˈpiːl/ | verb | To be attractive or interesting | 吸引 | The fragrance appealed to women, making them more likely to purchase items in the women's clothing department. |
| perception | /pərˈsɛpʃən/ | noun | The way in which something is regarded, understood, or interpreted | 感知 | The experiment showed that the perception of a product's value can be influenced by the presence of a fragrance. |
| consumer | /kənˈsuːmər/ | noun | A person who purchases goods and services for personal use | 消费者 | Consumers were more likely to prefer and assign a higher value to the shoes in the fragrant room. |
| environmental scenting | /ɛnˌvaɪrənˈmɛntl ˈsɛntɪŋ/ | noun | The practice of using pleasant fragrances in a space to influence people's emotions and behaviors | 环境香氛 | Environmental scenting is an effective marketing technique that can lead to increased sales and customer satisfaction. |
3Esempio Utente #3
Punteggio19
Esempio Utente #3
Risultato della Valutazione
1.子项得分 Delivery: 2 Language Use: 2 Topic Development: 2
2.预估分数
19. 3.表达
从表达方面来看,发言者的语速较快,有时会出现不恰当的停顿。此外,发言者在发音方面也存在一些错误,导致拼写错误。建议发言者在练习时注意语速和发音,适当放慢语速,并在需要停顿的地方进行停顿。
4.话题发展 从话题发展方面来看,发言者提到了两个例子,但对于环境香氛的解释和如何影响消费者的描述不够清晰。建议发言者在描述环境香氛时更加详细和准确,并在解释如何影响消费者时给出更具体的支持和例子。例如,在第一个例子中,可以强调香氛如何吸引消费者并提高销售额;在第二个例子中,可以说明香氛如何影响消费者对产品价值的认知。
5.语言使用原文:The concept of environmental scientists is a behavior that these outdoors are interrupted and precise in one part of human's brain to affect their emotions and behaviors. The concept of environment scenting is a technique that uses odors to influence human emotions and behaviors. (将“环境科学家”改为“环境香氛”,并简化句子结构,使其更自然) The lecture takes two examples. The lecture provides two examples. (用词更准确) The first example is about a clothing store. The clothing store sells clothes, and the clothes have fragrance, often seal well, and it seals double than the clothes without fragrance. In the first example, a department store used fragrances in the men's and women's clothing sections, which resulted in almost double the sales compared to when no fragrances were used. (重新组织句子,使其更清晰且准确地描述了例子) So it is effective to prevent that. This demonstrates the effectiveness of environment scenting in increasing sales. (用词更准确,结论更有力) Another example is about shoes. The shoes divided into two rooms, one room is no fragrance, a room is with fragrance. People evaluate them, they found the room with fragrance is more expensive. In the second example, two identical pairs of shoes were placed in separate rooms, one with a pleasant fragrance and the other without. Consumers evaluated the shoes and perceived the pair in the fragrant room as more expensive. (重新组织句子,使其更清晰且准确地描述了例子)
修订后的答案(140词):
Environment scenting is a technique that uses odors to influence human emotions and behaviors. The lecture provides two examples to demonstrate its effects on consumers. In the first example, a department store used fragrances in the men's and women's clothing sections, which resulted in almost double the sales compared to when no fragrances were used. This demonstrates the effectiveness of environment scenting in increasing sales. In the second example, two identical pairs of shoes were placed in separate rooms, one with a pleasant fragrance and the other without. Consumers evaluated the shoes and perceived the pair in the fragrant room as more expensive. These examples show how environment scenting can strongly influence consumers' willingness to buy a product and their perception of its value.
6.思维导图
-
Environment Scenting
- Technique
- Influence emotions and behaviors
-
Example 1
- Department store
- Fragrances in clothing sections
- Increased sales
-
Example 2
- Two identical pairs of shoes
- Separate rooms (fragrant and non-fragrant)
- Consumers' perception of value
7.关键词
| Word | Phonetic Symbols | Parts of Speech | English definitions | Simplified Chinese translations | Sample sentences |
|---|---|---|---|---|---|
| Odor | /ˈoʊdər/ | Noun | A distinctive smell, especially an unpleasant one. | 气味,尤指不悦的气味 | The odor of the environment scenting technique can greatly affect consumers' emotions and behaviors. |
| Fragrance | /ˈfreɪɡrəns/ | Noun | A pleasant, sweet smell. | 香气 | The fragrance used in the store attracted more customers and increased sales. |
| Perception | /pərˈsɛpʃən/ | Noun | The way in which something is regarded, understood, or interpreted. | 感知,认识 | Consumers' perception of the product's value was influenced by the presence of a pleasant fragrance. |
| Influence | /ˈɪnfluəns/ | Verb | To have an effect on the character, development, or behavior of someone or something. | 影响 | Environment scenting can influence consumers' willingness to buy a product. |
| Effectiveness | /ɪˈfɛktɪvnəs/ | Noun | The degree to which something is successful in producing a desired result; success. | 有效性 | The effectiveness of environment scenting in increasing sales was demonstrated in the experiment. |
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