TOEFL TPO -1 Speaking Task 3 Sample: Using one of the examples from the lecture, explain what environment scenting is and how it influences consumers.

Historical user samples and AI evaluation results from an older TOEFL format.

7 archived user samples

Older TOEFL Format

This task is from a previous version of the TOEFL exam. The current TOEFL has a different structure. These archived samples remain available as a reference for practice.

Task Overview

Reading Passage

Environment Scenting Our powerful sense of smell allows us to tell the difference between many kinds of odors. These odors are interpreted and processed in a part of the brain that affects our emotions, behavior, and memory. Given this knowledge, market researchers are studying the effects of what is known as environment scenting. This technique attempts to use pleasant fragrances to increase customer sales. The results of these marketing studies indicate that smells can strongly influence consumers both in their willingness to buy a product and in the value they place on a product.

Question

Using one of the examples from the lecture, explain what environment scenting is and how it influences consumers.

User Samples & Evaluation Results

Evaluation Result

1.子项得分 Delivery: 0 Language Use: 0 Topic Development: 0

2.预估分数

0. 3.表达

回答中没有涉及到环境香氛的相关内容，也没有解释如何影响消费者。建议重新组织答案，确保内容与题目相关，并使用清晰、流利的语言进行表达。

4.话题发展回答没有针对题目进行话题发展，建议重新审视阅读和听力材料，从中选择一个例子来解释环境香氛是什么以及它如何影响消费者。同时，确保回答内容连贯、有条理，并提供足够的支持或示例。

5.语言使用

Original Answer: MBC 뉴스 이덕영입니다.

Corrected Answer: ~~MBC 뉴스 이덕영입니다.~~ Environment scenting is a technique that uses pleasant fragrances to influence consumers' purchasing behavior. (原文为韩文，与题目无关，已修改为英文并添加了与题目相关的内容。)

Revised Answer (140 words): Environment scenting is a technique that uses pleasant fragrances to influence consumers' purchasing behavior. One example from the lecture demonstrates how this technique works in a department store. Researchers placed a fragrance that appealed to women in the women's clothing department and a different fragrance that appealed to men in the men's clothing department. The result was a significant increase in sales, almost doubling on the days when these fragrances were used. This experiment shows that environment scenting can have a strong impact on consumers' willingness to buy products. By using scents that are specifically designed to appeal to certain demographics, businesses can create an atmosphere that encourages customers to make purchases and potentially increase their perceived value of the products, ultimately leading to higher sales and customer satisfaction.

6.思维导图

Environment scenting
- Technique
- Pleasant fragrances
- Influence consumers
- Department store example
  - Women's and men's fragrances
  - Increased sales

7.关键词

Word	Phonetic Symbols	Parts of Speech	English Definition	Simplified Chinese Translation	Sample Sentence
Environment scenting	/ɪnˈvaɪrənmənt ˈsɛntɪŋ/	Noun Phrase	The use of pleasant fragrances to influence consumers' behavior and increase sales in a given space.	环境香氛	Environment scenting has proven to be an effective marketing strategy, as it can positively influence customers' emotions and decisions.
Demographics	/ˌdɛməˈɡræfɪks/	Noun	Statistical data relating to the population and particular groups within it.	人口统计数据	Businesses should consider demographics when using environment scenting to target specific customer groups and increase sales.
Perceived value	/pərˈsivd ˈvælju/	Noun Phrase	The worth that a product or service has in the mind of the consumer.	感知价值	The perceived value of a product can be influenced by factors such as environment scenting, packaging, and branding.
Atmosphere	/ˈætməsˌfɪr/	Noun	The pervading tone or mood of a place, situation, or work of art.	氛围	A pleasant atmosphere created by environment scenting can encourage customers to spend more time in a store and make purchases.
Customer satisfaction	/ˈkʌstəmər ˌsætɪsˈfækʃən/	Noun Phrase	The degree to which customers are happy with the products and services provided by a business.	顾客满意度	High customer satisfaction can lead to increased brand loyalty and positive word-of-mouth, resulting in more sales for the business.