TOEFL TPO 10 Speaking Task 3 Sample: Using the examples from the lecture, explain the concept of entertainment merchandising.

1.Sub Scores Delivery: 3 Language Use: 3 Topic Development: 3

2.Estimated Scores

23. 3.Delivery

The speaker's delivery is generally clear and fluid, with a consistent pace and only occasional pauses. However, there are some areas where the speech could be improved. The speaker should work on reducing unnecessary pauses and ensuring that pronunciation is accurate to avoid any confusion. Additionally, practicing speaking more naturally and confidently will help improve the overall delivery.

4.Topic Development The speaker provides a coherent and well-organized response, with clear connections between ideas and sufficient support or examples. However, there is room for improvement in topic development. The speaker could provide more detailed explanations of the examples given, such as how the Action Hero toy and Rosa doll were marketed and how their popularity influenced the creation of related TV shows. Additionally, the speaker could discuss the benefits of entertainment merchandising for both the entertainment industry and consumers. By expanding on these points, the speaker will create a more comprehensive response that fully addresses the concept of entertainment merchandising.

5.Language Use

Original Answer: From the reading, we learn about entertainment merchandising. The professor elucidates this concept with two examples. The first example, he talks about his childhood age when a TV show named Action Hero was very popular. He and his friends used to watch it and play games with it every week. And when an Action Hero figure was launched as a toy in stores, he and his friends wanted it very badly. In the reading, we learn about entertainment merchandising. The professor illustrates this concept using two examples. In the first example, he discusses his childhood when a TV show called Action Hero was extremely popular. He and his friends would watch it and play games related to it every week. When an Action Hero figure was released as a toy in stores, he and his friends eagerly wanted it. (Changed "elucidates" to "illustrates" for better word choice; rephrased sentences for improved sentence structure and flow)

He then moves on to a second example, his daughter who is of 7 years old has a toy called Rosa. It's a cute little doll with curly hair. All his daughter's friends also have it. And now, his daughter and her friends are very excited that there is going to be a new TV program named Rosa. He proceeds to the second example involving his 7-year-old daughter who has a toy named Rosa, a cute little doll with curly hair. All of her friends have the doll as well. Currently, his daughter and her friends are thrilled about an upcoming TV program featuring Rosa. (Rephrased sentences for improved sentence structure and flow)

The program is already as popular as this doll. Here we can see two examples of using a brand image in advertising. The program has already gained popularity, similar to the doll itself. These examples demonstrate the use of brand image in entertainment merchandising. (Rephrased sentences for improved sentence structure and flow; clarified the connection to entertainment merchandising)

Revised Answer (140 words): In the reading, we learn about entertainment merchandising. The professor illustrates this concept using two examples. In the first example, he discusses his childhood when a TV show called Action Hero was extremely popular. He and his friends would watch it and play games related to it every week. When an Action Hero figure was released as a toy in stores, he and his friends eagerly wanted it. He proceeds to the second example involving his 7-year-old daughter who has a toy named Rosa, a cute little doll with curly hair. All of her friends have the doll as well. Currently, his daughter and her friends are thrilled about an upcoming TV program featuring Rosa. The program has already gained popularity, similar to the doll itself. These examples demonstrate the use of brand image in entertainment merchandising.

6.Mind Map

- Entertainment Merchandising
  - Concept
  - Example 1
    - Action Hero TV show
    - Toy figures
  - Example 2
    - Rosa doll
    - TV program featuring Rosa
  - Brand image usage

7.Key Words

1.Sub Scores Delivery: 3 Language Use: 3 Topic Development: 3

2.Estimated Scores

23. 3.Delivery

The speaker's delivery is generally clear and fluid, with a consistent pace and only occasional pauses. However, there are some areas where the speech could be improved. For example, the speaker could work on varying their intonation to make the speech more engaging and easier to follow. Additionally, the speaker should focus on pronouncing certain words more accurately to avoid confusion.

4.Topic Development The speaker provides a coherent and well-organized response, with clear connections between ideas and sufficient support or examples. However, there is room for improvement in topic development. The speaker could provide more detailed explanations of the examples given, such as discussing how the Action Hero television show led to increased toy sales or how the Rosa doll's popularity influenced the creation of a TV show. Additionally, the speaker could further emphasize the effectiveness of entertainment merchandising by discussing its impact on both children and adults or by providing statistics on its success in the entertainment industry.

5.Language Use

Original: Entertainment merchandising refers to a strategy that is, toys can be originated from a TV show or some TV shows are based on already existed toys. The professor gives two examples of these concepts. First is his own experience. When he was young, he liked a TV show named Action Heroes and soon after the toy or figure in the show appeared in the market. Another example is his daughter. His daughter liked to play a doll named Rosa and he always played dolls with his friends. And soon there are television about Rosa appears. So entertainment merchandising is an effective way to transform.

Corrected: Entertainment merchandising refers to a strategy in which toys can be derived from a TV show, or some TV shows are based on pre-existing toys. The professor gives two examples of these concepts. First, is his own experience. When he was young, he liked a TV show named Action Heroes, and soon after, the toy or figure in the show appeared in the market. Another example is his daughter's experience. His daughter liked to play with a doll named Rosa and she always played dolls with her friends. And soon, there was a television show about Rosa that appears. So, entertainment merchandising is an effective way to expand.

(Use "in which" instead of "that is" for a smoother transition. Replace "originated" with "derived" for a more accurate word choice. Add commas for proper punctuation. Use "pre-existing" instead of "already existed" for better vocabulary. Add commas for proper punctuation. Replace "he always played dolls with his friends" with "she always played dolls with her friends" for clarity and accuracy. Use "was" instead of "are" for correct verb tense. Replace "transform" with "expand" for a more precise word choice.)

Revised (140 words): Entertainment merchandising refers to a strategy in which toys can be derived from a TV show, or some TV shows are based on pre-existing toys. The professor provides two examples to illustrate these concepts. First, he shares his own experience as a child, when he enjoyed watching a TV show called Action Heroes. Soon after, toys and figures from the show became available in the market, capturing the interest of children like him. The second example involves his daughter's experience with a doll named Rosa, which she and her friends loved playing with. Eventually, a television show featuring Rosa was created, further increasing the popularity of the toy. These examples demonstrate how entertainment merchandising effectively expands the reach of both toys and TV shows, creating a mutually beneficial relationship between the two.

6.Mind Map

- Entertainment Merchandising
  - Strategy
    - Toys derived from TV shows
    - TV shows based on pre-existing toys
  - Examples
    - Professor's experience
      - Action Heroes TV show
      - Toys and figures in the market
    - Daughter's experience
      - Rosa doll
      - Television show featuring Rosa
  - Effectiveness
    - Expands reach of toys and TV shows
    - Mutually beneficial relationship

7.Key Words

1. Sub Scores

• Delivery: 3

• Language Use: 3

• Topic Development: 3

2. Estimated Scores

• Total Score: 23

3. Delivery The speaker's delivery is generally clear and fluid, but there are occasional pauses that disrupt the flow of speech. To improve, the speaker should practice speaking more consistently and reducing unnecessary pauses. Additionally, the speaker should work on pronouncing certain words more accurately to avoid confusion.

4. Topic Development The response is coherent and well-organized, with clear connections between ideas and examples from the lecture. However, the speaker could provide more detailed explanations of the examples to better illustrate the concept of entertainment merchandising. To improve, the speaker should focus on elaborating on the examples and explaining how they relate to the concept of entertainment merchandising.

5. Language Use

Original Answer: Well, the reading passage talks about the concept of entertainment merchandising. It means it's a form of marketing in which the brand or image from one product is also used to sell another. For example, the professor liked an action hero when he was young, and they pretended to the hero during the play, and they found the action hero toys were in the stores, and they really want to buy the toys. And he also took another example. He has a seven-year-old daughter, and her daughter likes a baby doll called Rosie, and the Rosie will be going to a popular show, and the

Corrected Answer: The reading passage discusses the concept of entertainment merchandising, which is a marketing strategy where the brand or image from one product is used to sell another. For instance, when the professor was young, he enjoyed an action hero character. He and his friends pretended to be this hero while playing and discovered action hero toys in stores, which they eagerly wanted to purchase. The professor also mentioned another example involving his seven-year-old daughter who loves a baby doll named Rosie. This doll will soon appear in a popular show, (clarified sentence structure and vocabulary)

Revised Answer (140 words): The reading passage discusses the concept of entertainment merchandising, which is a marketing strategy where the brand or image from one product is used to sell another. This approach often occurs in connection with movies and television shows, especially those targeting children. The lecture provides two examples that illustrate this concept. First, when the professor was young, he enjoyed an action hero character. He and his friends pretended to be this hero while playing and discovered action hero toys in stores, which they eagerly wanted to purchase. The second example involves the professor's seven-year-old daughter who loves a baby doll named Rosie. This doll will soon appear in a popular show, further promoting the toy and exemplifying entertainment merchandising. These examples demonstrate how entertainment merchandising effectively markets products by capitalizing on the popularity of characters from television shows or movies.

6. Mind Map

• Entertainment Merchandising
  • Marketing Strategy
  • Brand or Image
  • Movies and TV Shows
  • Examples
    • Action Hero
      • Professor's childhood
      • Toys in stores
    • Rosie Doll
      • Professor's daughter
      • Popular show

7. Key Words

1.Sub Scores Delivery: 2 Language Use: 2 Topic Development: 2

2.Estimated Scores Estimated Score: 15

3.Delivery The speaker's delivery could be improved by focusing on clearer pronunciation and reducing pauses. Some words were difficult to understand, and the flow of speech was occasionally disrupted by pauses. To enhance the delivery, the speaker should practice speaking at a consistent pace and work on enunciating words more clearly.

4.Topic Development The response provided some examples from the lecture to explain the concept of entertainment merchandising but could be better organized and more coherent. The speaker should focus on clearly stating the main idea of entertainment merchandising and then use the examples from the lecture to support this idea. Additionally, it would be helpful to provide more context from the reading passage to give a complete understanding of the concept. To improve topic development, the speaker should work on creating a well-structured response with clear connections between ideas and sufficient support or examples from both the reading and listening passages.

5.Language Use

Entertainment, Merchandising merchandising refers to the companies they want to sell the popular or famous store for the children to attract more customers and these characters are very popular on the TV shows practice of using popular characters from TV shows or movies to create products, such as toys, aimed at children and attracting more customers (revised for clarity and proper sentence structure). In the listening section, the professor uses himself and his daughter as an example to illustrate this term. When the professor was a kid, he enjoyed a popular herald hero (corrected word choice) and when the professor and his friends saw the small figures about this herald hero (corrected word choice) in the store, they naturally bought this because they see this herald hero (corrected word choice) on TV shows every day. Secondly, when the professor's seven-year-old daughter saw the famous baby doll and he purchased this doll and he enjoyed selling them.

Revised Answer (140 words):

Entertainment merchandising refers to the practice of using popular characters from TV shows or movies to create products, such as toys, aimed at children and attracting more customers. In the listening section, the professor shares two examples to illustrate this concept. When he was a child, he enjoyed watching a popular hero on TV. When he and his friends saw small action figures of this hero in stores, they naturally wanted to buy them because they were fans of the TV show. In another example, the professor's seven-year-old daughter had a favorite baby doll named Rosa. When a TV show featuring Rosa as the main character was released, she and her friends became excited to watch it. Both examples demonstrate how entertainment merchandising capitalizes on the popularity of characters to sell related products and engage audiences.

6.Mind Map

• Entertainment Merchandising
  • Popular characters
  • TV shows and movies
  • Products (toys)
  • Attracting customers
  • Examples
    • Professor's childhood hero
    • Daughter's favorite doll, Rosa

7.Key Words

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数

23. 3.表达

从表达方面来看，发言者的语言流利度较好，但仍有一些不必要的停顿。建议发言者在练习时注意保持连贯性和一致的语速，尽量减少不必要的停顿。此外，注意发音的准确性，以避免拼写错误。

4.话题发展 从话题发展方面来看，发言者提供了一个相对连贯和组织良好的回答，并在一定程度上使用了例子来支持观点。然而，可以进一步改进回答的结构和逻辑性。例如，在介绍每个例子时，可以更明确地说明它们与娱乐商品化的关系。此外，尝试使用更多的连接词和短语来帮助连接观点和例子。

5.语言使用

Original Answer: The paragraph talks about a phenomenon called entertainment merchandising, which means a brand or image from one product used to sell another. The reading passage introduces the concept of entertainment merchandising, which involves using a brand or image from one product to promote the sale of another. (将原句中的“段落”改为“阅读部分”，以更准确地描述任务中的内容。此外，对句子结构进行了调整，使其更自然流畅。)

The speaker in the conversation shares two experiences to support this idea. The lecturer provides two examples to illustrate this concept. (简化句子结构，使其更清晰。)

The first one is when he was young, there is a program called Action Hero, which was very popular. In the first example, the lecturer recalls a popular television program called Action Hero from his childhood. (调整句子结构，使其更自然。)

And not a long longer, the figures appears in stores as well. Soon after, Action Hero toys became available in stores. (简化句子并修正语法错误。)

And he felt it's natural to buy a toy who looks like the program too. He believed it was natural to want toys resembling the characters from the show. (调整句子结构，使其更自然。)

The second one is a seven year old daughter who loves his toy very much. In the second example, the lecturer mentions his seven-year-old daughter who adores her toy. (调整句子结构，使其更自然。)

The toy is a very cute dog called Rosa, and he adopted it for a long time. The toy is a cute doll named Rosa, which she has had for some time. (修正错误的信息并调整句子结构。)

Then a television program with Rosa as the main characteristics come out, who become very popular at that time. Eventually, a television program featuring Rosa as the main character was released and became quite popular. (调整句子结构，使其更自然。)

Revised Answer (140 words):

The reading passage introduces the concept of entertainment merchandising, which involves using a brand or image from one product to promote the sale of another. The lecturer provides two examples to illustrate this concept. In the first example, the lecturer recalls a popular television program called Action Hero from his childhood. Soon after, Action Hero toys became available in stores. He believed it was natural to want toys resembling the characters from the show. In the second example, the lecturer mentions his seven-year-old daughter who adores her toy. The toy is a cute doll named Rosa, which she has had for some time. Eventually, a television program featuring Rosa as the main character was released and became quite popular. These examples demonstrate how entertainment merchandising effectively connects products with their corresponding media, driving consumer interest and sales.

6.思维导图

- Entertainment Merchandising
  - Reading Passage
    - Concept introduction
  - Lecture Examples
    - Action Hero
      - Television program
      - Toys in stores
    - Rosa Doll
      - Daughter's toy
      - Television program featuring Rosa

7.关键词

1.子项得分

• 交付：3

• 语言使用：3

• 话题发展：3

2.预估分数

• 总分：23

3.表达 回答中的发音和语速大致清晰，但有时会出现不必要的停顿。建议在练习时注意保持连贯性和一致的语速，尽量减少不必要的停顿。同时，注意提高发音的准确性，以避免拼写错误。

4.话题发展 回答内容基本上符合题目要求，能够使用讲座中的例子解释娱乐商品化的概念。但在组织结构和连接思路方面还有待加强。建议在练习时注意明确地表达观点，并在论述过程中保持逻辑清晰，以便更好地展示话题发展。

5.语言使用

原文：The entertainment merchandising is the cooperating between several products and it is especially linked with children's. Entertainment merchandising involves cooperation between various products and is particularly associated with children's items.（将“the cooperating between several products”修改为“involves cooperation between various products”，使句子更自然；将“linked with children's”修改为“associated with children's items”，使表达更准确。）

原文：In the lecture, the professor gives mainly two examples for the merchant, the entertainment merchandising. In the lecture, the professor provides two main examples of entertainment merchandising.（将“gives mainly two examples for the merchant, the entertainment merchandising”修改为“provides two main examples of entertainment merchandising”，使句子结构更清晰。）

原文：The first one is when he was young, he and his friends really liked a show called the action hero and they usually imagined themselves being the heroes. The first example is when the professor was young, he and his friends enjoyed a show called Action Hero, and they often imagined themselves as heroes.（将“the action hero”修改为“Action Hero”，保持一致性；将“being the heroes”修改为“as heroes”，使句子更自然。）

原文：And after the toy launched, they just naturally want to own it. After the toy was released, they naturally wanted to own it.（将“launched”修改为“was released”，使句子更自然；将“want”修改为“wanted”，使时态一致。）

原文：And the second example is that the professor's daughter really likes a show character called Rosa and also his daughter's friend liked Rosa too. The second example is that the professor's daughter really likes a character named Rosa, and her friends also like Rosa.（将“a show character called Rosa”修改为“a character named Rosa”，使句子更自然；将“his daughter's friend liked Rosa too”修改为“her friends also like Rosa”，使句子结构更清晰。）

原文：And few weeks ago, the toy launched out and her friends and his daughter just naturally started to play with the toys. A few weeks ago, the toy was launched, and both his daughter and her friends naturally started playing with it.（将“few weeks ago”修改为“A few weeks ago”，使句子更自然；将“the toy launched out”修改为“the toy was launched”，使句子结构更清晰；将“her friends and his daughter just naturally started to play with the toys”修改为“both his daughter and her friends naturally started playing with it”，使句子更自然。）

修订版（140词）：

Entertainment merchandising involves cooperation between various products and is particularly associated with children's items. In the lecture, the professor provides two main examples of entertainment merchandising. The first example is when the professor was young, he and his friends enjoyed a show called Action Hero, and they often imagined themselves as heroes. After the toy was released, they naturally wanted to own it. The second example is that the professor's daughter really likes a character named Rosa, and her friends also like Rosa. A few weeks ago, the toy was launched, and both his daughter and her friends naturally started playing with it.

6.思维导图

Entertainment Merchandising
├─ Definition
│   └─ Cooperation between products
│       └─ Associated with children's items
└─ Examples from the lecture
    ├─ Example 1: Action Hero
    │   ├─ Enjoyed by professor and friends
    │   ├─ Imagined themselves as heroes
    │   └─ Wanted to own toys after release
    └─ Example 2: Rosa character
        ├─ Liked by professor's daughter and friends
        ├─ Toy launched a few weeks ago
        └─ Naturally started playing with it

7.关键词

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数

23. 3.表达

总体来说，回答的表达还算清晰，但有些地方需要改进。首先，尽量保持语速的一致性，避免在不适当的地方停顿。其次，在发音方面要注意一些单词的准确度，例如“Rosado”应为“Rosa”。建议多加练习，提高发音的准确性。

4.话题发展 回答内容基本上涵盖了阅读和听力材料中的关键信息，并且给出了两个例子来解释娱乐商品化的概念。但在组织结构上还有改进的空间。可以尝试使用更明确的过渡词或短语（如首先、其次等）来连接不同的观点和例子，使回答更加连贯和有条理。此外，在解释例子时，可以尝试提供更多细节以增强论据的说服力。

5.语言使用

Original Answer: The reading is about entertainment merchandising. The reading passage discusses entertainment merchandising. (用“discusses”替换“is about”，使句子更自然) It states that it is an effective marketing method in the entertainment industry, which is usually related to movies and TV shows regarding children. It highlights its effectiveness as a marketing strategy in the entertainment industry, particularly for children's movies and TV shows. (调整句子结构，使表达更清晰) The professor elaborates on this by providing two examples. To begin with, he mentions that in his childhood, he and his friends loved watching a TV show called Action, therefore it was very natural for them to purchase the toys with the same character in that TV show. Next, Subsequently, (用“Subsequently”替换“Next”，使过渡更自然) he says that the favorite toy of his young daughter is Rosado, due to the popularity of this doll. The TV program with the main character as Rosado became very popular as well.

Revised Answer (140 words):

The reading passage discusses entertainment merchandising. It highlights its effectiveness as a marketing strategy in the entertainment industry, particularly for children's movies and TV shows. The professor supports this concept by providing two examples from his personal experience. Firstly, he recalls that during his childhood, he and his friends were fond of watching a TV show called Action Hero, which led them to naturally purchase toys featuring the same character. Subsequently, he mentions his daughter's favorite toy, a doll named Rosa, which gained popularity among her peers. As a result, a TV program featuring Rosa as the main character was created and quickly became popular as well. These examples demonstrate the power of entertainment merchandising in connecting different forms of media and driving consumer interest.

6.思维导图

• Entertainment Merchandising
  • Reading Passage
    • Marketing strategy
    • Children's movies and TV shows
  • Professor's Examples
    • Action Hero
      • Childhood TV show
      • Purchasing toys
    • Rosa Doll
      • Daughter's favorite toy
      • Popular TV program

7.关键词

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数

22. 3.表达

从表达方面来看，这位同学的回答基本上是清晰的，但在某些地方可能需要稍微停顿一下。为了提高发音的准确性，建议同学多加练习，尤其是在发音和语调方面。同时，注意在适当的地方停顿，以便让听众更好地理解你的观点。

4.话题发展 从话题发展方面来看，这位同学的回答基本上是连贯和有组织的。然而，在解释娱乐商品化概念时，可以更详细地描述两个例子之间的联系，以及它们如何相互促进销售。此外，可以尝试使用更多的连接词和过渡词来使回答更加流畅。总之，为了提高话题发展水平，请在练习中关注这些方面。

5.语言使用

Original Answer: The term entertainment merchandise refers to that two products related to each other mutually promote each other's selling. The professor takes two examples of him and his daughter. First, when he was a child, he and his friends watched a television show of an action hero and want to buy some toys or figures of those heroes. The next example is that his daughter would like to play with her favorite baby dolls and when there is a television show of these dolls is on, she and her friends pay attention to it.

Corrected Answer: The term entertainment merchandise entertainment merchandising refers to that how two products related to each other mutually promote each other's selling sales. The professor takes gives two examples of him and his daughter involving himself and his daughter. First, when he was a child, he and his friends watched a television show of featuring an action hero and want wanted to buy some toys or figures of those heroes. The next example is that his daughter would like to play with her favorite baby dolls,; when there is a television show of these dolls,, she and her friends pay attention to it.

(娱乐商品化应改为娱乐营销；that应改为how；selling应改为sales；takes应改为gives；of him and his daughter应改为involving himself and his daughter；of应改为featuring；want应改为wanted。)

Revised Answer (140 words): Entertainment merchandising refers to the marketing strategy where two related products mutually promote each other's sales. The professor provides two examples involving himself and his daughter to illustrate this concept. In the first example, when he was a child, he and his friends were captivated by a television show featuring an action hero. This interest led them to want to purchase toys or action figures resembling those heroes. In the second example, his daughter enjoys playing with her favorite baby dolls. When a television show featuring these dolls airs, she and her friends become engaged viewers. These examples demonstrate how entertainment merchandising effectively connects products, such as television shows and toys, to boost their popularity and sales.

6.思维导图

Entertainment Merchandising
├─ Marketing Strategy
│   ├─ Mutually Promote Sales
│   └─ Related Products
└─ Examples
    ├─ Professor's Childhood
    │   ├─ Action Hero TV Show
    │   └─ Toys and Action Figures
    └─ Daughter's Experience
        ├─ Baby Dolls
        └─ TV Show Featuring Dolls

7.关键词

1.Sub Scores Delivery: 3 Language Use: 3 Topic Development: 3

2.Estimated Scores

23. 3.Delivery

The speaker's delivery is generally clear and fluid, with a consistent pace and only occasional pauses. However, there are some minor issues with punctuation and pronunciation that could be improved. For example, the speaker should work on pronouncing "baby dog" as "baby doll" and "policy" as "practice." Additionally, the speaker should focus on using appropriate pauses to make the speech sound more natural.

4.Topic Development The response is coherent and well-organized, with clear connections between ideas and sufficient support or examples from the lecture. However, there is room for improvement in terms of providing more specific details from the lecture. For instance, the speaker could mention how the Action Hero television show led to the creation of Action Hero toys, and how the popularity of Rosa dolls resulted in a television show featuring Rosa as the main character. By incorporating these details, the response would be more comprehensive and demonstrate a better understanding of entertainment merchandising.

5.Language Use

Original: Entertainment Merchandising is a kind of policy that stores want to use the name of famous characters from TV shows or movies to attract children. Entertainment merchandising is a marketing strategy that leverages the popularity of characters from TV shows or movies to appeal to children. (Changed "kind of policy" to "marketing strategy" and rephrased the sentence for clarity and natural flow)

Original: In the listening section, the professor gives two different examples. In the lecture, the professor provides two distinct examples. (Changed "listening section" to "lecture" and rephrased for better vocabulary)

Original: The first example was the professor himself. The first example involved the professor's own experience. (Rephrased for clarity)

Original: When he was a kid, he and a friend liked action hero and they enjoyed watching him on the TV. As a child, he and his friends admired Action Hero and enjoyed watching the show on television. (Corrected grammar and rephrased for better sentence structure)

Original: When the professor and his friends saw this on a store and they naturally wanted the toy because they were the fan of the hero. When they saw Action Hero toys in stores, they naturally wanted them because they were fans of the hero. (Corrected grammar and rephrased for clarity)

Original: Secondly, when the professor's seven-year-old daughter had a baby dog called Rosa, when she and her friends saw Rosa on the TV shows, they wanted to buy this toy because they were the fan of them. Secondly, the professor's seven-year-old daughter and her friends loved a baby doll named Rosa. When they saw Rosa featured in a TV show, they wanted to buy the toy because they were fans of the character. (Corrected "baby dog" to "baby doll" and rephrased for better sentence structure and clarity)

Revised Answer (140 words):

Entertainment merchandising is a marketing strategy that leverages the popularity of characters from TV shows or movies to appeal to children. In the lecture, the professor provides two distinct examples. The first example involved the professor's own experience. As a child, he and his friends admired Action Hero and enjoyed watching the show on television. When they saw Action Hero toys in stores, they naturally wanted them because they were fans of the hero. Secondly, the professor's seven-year-old daughter and her friends loved a baby doll named Rosa. When they saw Rosa featured in a TV show, they wanted to buy the toy because they were fans of the character. These examples illustrate how entertainment merchandising capitalizes on the popularity of characters to promote related products, creating a strong connection between entertainment and consumer goods.

6.Mind Map

• Entertainment Merchandising

  • Marketing strategy
  • Popularity of characters

• Lecture examples

  • Professor's experience
    • Action Hero
    • Television show and toys
  • Daughter's experience
    • Rosa doll
    • Television show featuring Rosa

• Connection between entertainment and consumer goods

7.Key Words