TOEFL TPO 10 Speaking Task 3 Sample: Using the examples from the lecture, explain the concept of entertainment merchandising.

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Entertainment Merchandising An effective, widely used marketing practice in the entertainment industry is entertainment merchandising. Entertainment merchandising is a form of marketing in which the brand or image from one product is also used to sell another. The practice of entertainment merchandising often occurs in connection with movies and television shows, especially those associated with children. For example, the success of a popular children’s television show may result in the marketing of toys that are designed to look like characters in the show or the situation may be reversed when a children’s television show is written to include characters that are based on already popular toys.

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Using the examples from the lecture, explain the concept of entertainment merchandising.

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1.Sub Scores Delivery: 3 Language Use: 3 Topic Development: 3

2.Estimated Scores

23. 3.Delivery

The speaker's delivery is generally clear and fluid, with a consistent pace and only occasional pauses. However, there are some areas where the speech could be improved. The speaker should work on reducing unnecessary pauses and ensuring that pronunciation is accurate to avoid any confusion. Additionally, practicing speaking more naturally and confidently will help improve the overall delivery.

4.Topic Development The speaker provides a coherent and well-organized response, with clear connections between ideas and sufficient support or examples. However, there is room for improvement in topic development. The speaker could provide more detailed explanations of the examples given, such as how the Action Hero toy and Rosa doll were marketed and how their popularity influenced the creation of related TV shows. Additionally, the speaker could discuss the benefits of entertainment merchandising for both the entertainment industry and consumers. By expanding on these points, the speaker will create a more comprehensive response that fully addresses the concept of entertainment merchandising.

5.Language Use

Original Answer: From the reading, we learn about entertainment merchandising. The professor elucidates this concept with two examples. The first example, he talks about his childhood age when a TV show named Action Hero was very popular. He and his friends used to watch it and play games with it every week. And when an Action Hero figure was launched as a toy in stores, he and his friends wanted it very badly. In the reading, we learn about entertainment merchandising. The professor illustrates this concept using two examples. In the first example, he discusses his childhood when a TV show called Action Hero was extremely popular. He and his friends would watch it and play games related to it every week. When an Action Hero figure was released as a toy in stores, he and his friends eagerly wanted it. (Changed "elucidates" to "illustrates" for better word choice; rephrased sentences for improved sentence structure and flow)

He then moves on to a second example, his daughter who is of 7 years old has a toy called Rosa. It's a cute little doll with curly hair. All his daughter's friends also have it. And now, his daughter and her friends are very excited that there is going to be a new TV program named Rosa. He proceeds to the second example involving his 7-year-old daughter who has a toy named Rosa, a cute little doll with curly hair. All of her friends have the doll as well. Currently, his daughter and her friends are thrilled about an upcoming TV program featuring Rosa. (Rephrased sentences for improved sentence structure and flow)

~~The program is already as popular as this doll. Here we can see two examples of using a brand image in advertising.~~ The program has already gained popularity, similar to the doll itself. These examples demonstrate the use of brand image in entertainment merchandising. (Rephrased sentences for improved sentence structure and flow; clarified the connection to entertainment merchandising)

Revised Answer (140 words): In the reading, we learn about entertainment merchandising. The professor illustrates this concept using two examples. In the first example, he discusses his childhood when a TV show called Action Hero was extremely popular. He and his friends would watch it and play games related to it every week. When an Action Hero figure was released as a toy in stores, he and his friends eagerly wanted it. He proceeds to the second example involving his 7-year-old daughter who has a toy named Rosa, a cute little doll with curly hair. All of her friends have the doll as well. Currently, his daughter and her friends are thrilled about an upcoming TV program featuring Rosa. The program has already gained popularity, similar to the doll itself. These examples demonstrate the use of brand image in entertainment merchandising.

6.Mind Map


- Entertainment Merchandising
  - Concept
  - Example 1
    - Action Hero TV show
    - Toy figures
  - Example 2
    - Rosa doll
    - TV program featuring Rosa
  - Brand image usage

7.Key Words

Word	Phonetic Symbols	Parts of Speech	English Definition	Sample Sentence
merchandising	/ˈmɜːrʃəndaɪzɪŋ/	noun	the activity of promoting the sale of goods, especially by their presentation in retail outlets	Entertainment merchandising plays a crucial role in increasing sales and brand recognition for popular TV shows and toys.
elucidate	/iˈluːsɪdeɪt/	verb	to make something clear or easy to understand by providing more information or details	The professor elucidated the concept of entertainment merchandising with two real-life examples.
eagerly	/ˈiːɡərli/	adverb	with great interest or desire	The children eagerly awaited the release of the new toy based on their favorite TV show.
popularity	/ˌpɒpjʊˈlærəti/	noun	the state or condition of being liked, admired, or supported by many people	The popularity of the Rosa doll led to the creation of a TV program featuring the character.
brand image	/brænd ˈɪmɪdʒ/	noun	the impression in the consumers' mind of a brand's total personality (both real and imaginary qualities)	A strong brand image can significantly impact the success of entertainment merchandising campaigns.