TOEFL Speaking Task 3 Sample: Using the professor's examples, explain the advertising technique of target marketing.

1.Sub Scores Delivery: 3 Language Use: 3 Topic Development: 3

2.Estimated Scores

23. 3.Delivery

The speaker's delivery is mostly clear and fluid, but there are some occasional pauses that could be improved. To enhance the delivery, the speaker should practice speaking more consistently and work on reducing unnecessary pauses. Additionally, the speaker should focus on improving pronunciation to avoid any potential spelling errors.

4.Topic Development The speaker provides a coherent and well-organized response, with clear connections between ideas and sufficient support or examples. However, there is room for improvement in terms of elaborating on the examples provided and making stronger connections between the reading and listening passages. To enhance topic development, the speaker should practice expanding on their examples and ensuring that they fully address both the reading and listening materials in their response.

5.Language Use

Original: Target marketing is the strategy of advertising to a smaller and specific audience. So the speaker explained this concept with the following example. For example, a company wants to appeal different group of people to buy their phone. So they make two different type of commercial of one phone. The first type of commercial is for young people. During this commercial, they show how fun their phone is. For example, the phone has bright color. And the second type of commercial is for business people. So in this kind of commercial, they show how efficiency is their phone. For example, this phone can handle business easily and can save more money for the business people. That's how target marketing works.

Corrected: Target marketing is the strategy of advertising to a smaller and specific audience(added a comma). The speaker explained this concept with the following example: A company wants to appeal different groupto various groups of people to buy their phone(changed "different group" to "various groups"). They create two different typetypes of commercials for one phone(changed "type" to "types"). The first type of commercial targets young people(rephrased for clarity). In this commercial, they showcase how fun their phone is, featuring bright colors(combined sentences and added details). The second type of commercial targets business people(rephrased for clarity). In this commercial, they emphasize the phone's efficiency, demonstrating how it can handle business tasks easily and save money for users(rephrased for clarity and added details). This is how target marketing works.

Revised (140 words): Target marketing is the strategy of advertising to a smaller and specific audience. The speaker explained this concept with the following example: A company wants to appeal to various groups of people to buy their phone. They create two different types of commercials for one phone. The first type of commercial targets young people, showcasing the phone's fun features and bright colors, appealing to a younger demographic. In contrast, the second type of commercial targets business professionals, emphasizing the phone's efficiency and ability to handle business tasks with ease while saving money for users. By creating distinct commercials for different target audiences, the company effectively utilizes target marketing to reach potential customers who have the greatest need or desire for their product.

6.Mind Map

- Target Marketing
  - Strategy
  - Specific audience
  - Example
    - Company: Phone advertisement
      - Commercial 1: Young people
        - Fun features
        - Bright colors
      - Commercial 2: Business people
        - Efficiency
        - Business tasks and money-saving
  - Effectiveness in reaching potential customers

7.Key Words

1.Sub Scores Delivery: 2 Language Use: 2 Topic Development: 2

2.Estimated Scores Estimated Score: 15

3.Delivery The speaker's delivery could be improved by providing a more detailed explanation of the advertising technique of target marketing. The answer is quite short and lacks fluidity. Additionally, the speaker should avoid repeating words like "the speaker explained this in-" without completing the sentence. To improve, the speaker should practice speaking clearly and at a consistent pace, with only occasional pauses.

4.Topic Development The topic development in the answer could be improved by providing a more coherent and well-organized response. The speaker should include clear connections between ideas and sufficient support or examples from the listening passage. For example, the speaker could mention how the same phone was advertised differently to appeal to different target audiences (young people and business people) during specific television programs. By incorporating these details, the speaker's response would demonstrate a better understanding of target marketing as explained in the lecture.

5.Language Use

Original Answer: Target advertising is the strategy of advertising to a specific audience. The speaker explained this in-

Corrected Answer: Target advertising Target marketing is the strategy of advertising to a specific audience smaller, very specific audience. The speaker explained this in- the lecture by providing examples of how a company advertised the same phone differently to appeal to different target audiences during specific television programs.

("Target advertising" was corrected to "Target marketing" to accurately reflect the term used in the reading and listening passages. "Specific audience" was changed to "smaller, very specific audience" for better clarity and alignment with the reading passage. The incomplete sentence was replaced with a summary of the examples provided in the lecture.)

Revised 140-word Answer: Target marketing is the strategy of advertising to smaller, very specific audiences. In the lecture, the professor provided examples of how a company advertised the same phone differently to appeal to different target audiences during specific television programs. For instance, during TV shows popular among young people, such as pop music shows or teen serials, the company created commercials emphasizing the fun aspects of the phone, like its bright colors and social features. Conversely, during business-related programs, the company showcased the phone's efficiency and ability to handle business tasks easily. By tailoring their advertisements to suit different target audiences, companies can effectively reach potential customers who are more likely to have a need or desire for their products. This approach demonstrates how target marketing can be more successful than traditional mass advertising strategies.

6.Mind Map

• Target Marketing
  • Strategy
  • Smaller, specific audiences
  • Examples from lecture
    • Same phone, different commercials
      • Young people: fun aspects, bright colors, social features
      • Business people: efficiency, handling business tasks
  • Effectiveness
    • Reaching potential customers with needs or desires for products

7.Key Words