TOEFL TPO None Speaking Task 3 Sample: Explain how the example from the professor's lecture illustrates the concept of perceived-value pricing.

1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3

2.预估分数 Estimated Score: 23

3.表达 从发音方面来看，整体表达较为清晰，但在某些地方可能需要稍作调整。建议在发音和语调上多加练习，以提高口语的流利度和自然度。此外，注意在适当的地方停顿，以便让听众更好地理解你的观点。

4.话题发展 The response provides a coherent and well-organized explanation of the concept of perceived-value pricing using the example from the professor's lecture. However, there is room for improvement in terms of providing more specific details from the lecture, such as mentioning the famous athlete's name (Rudner) and how the company named the shoes after him. Additionally, it would be helpful to emphasize that the higher price of the shoes was due to the partnership with the athlete and the advertising campaign, rather than just mentioning that sports celebrities wore the shoes in competitions. To improve topic development, try to include more specific information from the lecture and make clear connections between ideas.

5.语言使用

Original Answer: Perceived value pricing occurs when companies put a higher price than the cost on a product. Perceived-value pricing is a strategy in which companies set a price higher than the product's cost. (将句子结构进行了调整，使其更自然流畅。) In the professor's example, he says that there is a company that sells sports, running, and other types of shoes. In the professor's example, he mentions a company that sells various types of shoes, including sports and running shoes. (调整了句子结构，使其更清晰。) Although this company doesn't spend more money on sports or running shoes than normal shoes, these types of shoes still help this company make a big profit. Despite not spending more money on producing sports or running shoes compared to regular shoes, the company still makes a significant profit from them. (改进了句子结构和词汇，使其更自然。) And the strategy the company used to accomplish this goal is that this company invites some sports celebrities to wear their running shoes in the competition of race. The company achieves this by partnering with sports celebrities who wear their running shoes during races. (简化了句子结构，提高了表达的准确性。) And in the advertisement, some well-known runners will show how comfortable they are. In the advertisements, famous runners demonstrate the shoes' comfort. (简化了句子，使其更简洁明了。)

Revised Answer (140 words): Perceived-value pricing is a strategy in which companies set a price higher than the product's cost. In the professor's example, he mentions a company that sells various types of shoes, including sports and running shoes. Despite not spending more money on producing sports or running shoes compared to regular shoes, the company still makes a significant profit from them. The company achieves this by partnering with sports celebrities who wear their running shoes during races. In the advertisements, famous runners demonstrate the shoes' comfort. Additionally, the company named the shoes after a well-known athlete, Rudner, and launched an advertising campaign featuring him praising the shoes' performance. This strategy successfully created a perception of higher value for the shoes, leading consumers to willingly pay a premium price for them.

6.思维导图

Perceived-value Pricing
├─ Strategy
│   └─ Price higher than cost
├─ Professor's Example
│   ├─ Company selling various shoes
│   ├─ No extra production cost for sports shoes
│   ├─ Significant profit
│   └─ Partnership with sports celebrities
└─ Advertising Campaign
    ├─ Famous runners demonstrating comfort
    ├─ Naming shoes after athlete Rudner
    └─ Creating perception of higher value

7.关键词