TOEFL TPO -1 Speaking Task 4 Sample: Using points and examples from the lecture, describe two advertising strategies used to generate demand and how the examples used by the professor help ilustrate this concept.

1.子项得分

• 交付 (Delivery): 3

• 语言使用 (Language Use): 3

• 话题发展 (Topic Development): 3

2.预估分数

• 总分: 23

3.表达 回答中的发音大部分清晰，但在某些地方存在轻微的停顿。建议在练习口语时，注意保持语速的一致性，减少不必要的停顿。此外，尝试提高发音的准确性，以避免拼写错误。

4.话题发展 回答内容基本上是连贯和有组织的，但在解释广告策略时可以更加详细。例如，在描述主要需求广告策略时，可以进一步说明这种策略如何帮助消费者了解产品类别的优点。在描述次要需求广告策略时，可以提供更多关于如何强调特定品牌功能的具体例子。通过提供更多详细信息和例子，可以使回答更加充实和有说服力。

5.语言使用

原文：When advertising strategy is the primary strategy, it is used to highlight some particular technology that customers do not get a feeling with or do not recognize. When the primary advertising strategy is employed, it aims to emphasize a specific technology that customers are unfamiliar with or have not recognized.（将句子结构调整得更自然，同时修正了一些词汇的使用。）

For instance, there is a company sells their cell phones and they would put emphasis on the importance of its need in daily life. For instance, when a company sells cell phones, they would emphasize the importance of having one in daily life.（修改了句子结构和词汇，使其更自然。）

Another way is the secondary way. Another approach is the secondary demand advertising strategy.（更正了表达方式，使其更准确。）

The companies would highlight its extra functions. These companies would highlight their products' additional features.（调整了句子结构和词汇，使其更自然。）

For instance, the companies would highlight the extra functions of the cell phones such as the quality of the photos it takes or the speed for people to access to internet. For example, companies may emphasize unique features of their cell phones, such as exceptional photo quality or high-speed internet access.（修改了句子结构和词汇，使其更自然。）

修订版（140词）：

When the primary advertising strategy is employed, it aims to emphasize a specific technology that customers are unfamiliar with or have not recognized. For instance, when a company sells cell phones, they would emphasize the importance of having one in daily life, convincing consumers that owning a cell phone is essential. Another approach is the secondary demand advertising strategy, which focuses on promoting brand-specific features. These companies would highlight their products' additional features to differentiate them from competitors. For example, companies may emphasize unique features of their cell phones, such as exceptional photo quality or high-speed internet access. By using these two advertising strategies, businesses can effectively generate consumer demand for their products and ensure that potential customers understand the benefits and advantages of their offerings.

6.思维导图

• Primary Advertising Strategy

  • Emphasize specific technology
  • Unfamiliar or unrecognized by customers
  • Example: Cell phone importance in daily life

• Secondary Demand Advertising Strategy

  • Promote brand-specific features
  • Differentiate from competitors
  • Example: Unique cell phone features (photo quality, high-speed internet access)

7.关键词