TOEFL TPO -1 Speaking Task 4 Sample: Use points and examples from the lecture, explain two ways companies can use cross promotion.
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Older TOEFL Format
This task is from a previous version of the TOEFL exam. The current TOEFL has a different structure. These archived samples remain available as a reference for practice.
Task Overview
Question
Use points and examples from the lecture, explain two ways companies can use cross promotion.
User Samples & Evaluation Results
Evaluation Result
1.子项得分
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交付 (Delivery): 3
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语言使用 (Language Use): 3
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主题发展 (Topic Development): 3
2.预估分数
- 总分: 23
3.表达 从交付方面来看,发言者的语言表达基本清晰,但在某些地方存在一些不必要的停顿。建议发言者在练习时注意保持语速的稳定性,并尽量减少不必要的停顿,以提高整体的表达效果。
4.话题发展 从话题发展方面来看,发言者对于跨品牌推广的两种方式进行了解释,并给出了相应的例子。但在组织结构上可以进一步优化。建议在描述每种方式时,先简要概括该方式的核心思想,然后再详细解释并给出例子。这样可以让回答更加条理清晰,便于听众理解。
5.语言使用原文及修改后的回答:In the business class During the lecture (在讲座中,更自然), the professor talks about two ways companies can use cross-promotion. The first way is involving by offering discounts, and in this way, it will make customers willing to buy both companies' products and become loyal customers. For example, one supermarket offers coupons to customers who buy things in the cooking stores, and in turn, the cooking stores also provide coupons for customers who is are (改为复数形式,与前面的customers保持一致) willing to go shopping in the supermarket. And the second one is sharing space, which means two companies share the same location, for example, the hotels and the restaurants. You know that some customers tend to eat in the restaurants and the hotels because of convenience and others choose the hotels because they have something to eat in a certain restaurant.
修订版(140字):
During the lecture, the professor discusses two ways companies can use cross-promotion. The first way is by offering discounts, which encourages customers to purchase products from both companies and become loyal patrons. For instance, a supermarket provides coupons to customers who shop at cooking stores; reciprocally, these stores offer coupons for those willing to shop at the supermarket. The second method is sharing space, meaning two companies operate from a single location. For example, hotels often house restaurants within their premises. This arrangement benefits both businesses, as customers appreciate the convenience and may choose a hotel specifically for its on-site dining options.
6.思维导图
Cross-promotion
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|-- Offering Discounts
| |
| |-- Encourages customers
| |-- Loyal patrons
| |-- Example: Supermarket & Cooking stores
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|-- Sharing Space
|
|-- Operate from a single location
|-- Convenience for customers
|-- Example: Hotels & Restaurants
7.关键词
| Words | Phonetic Symbols | Parts of Speech | English definitions | Simplified Chinese translations | Sample sentences |
|---|---|---|---|---|---|
| Cross-promotion | /ˈkrɔs prəˈmoʊʃən/ | Noun | A marketing technique involving partnerships between companies to promote each other's products. | 跨品牌推广 | Cross-promotion can be an effective strategy to increase brand awareness and attract new customers. |
| Patrons | /ˈpeɪtrəns/ | Noun | Customers or supporters of a business or organization. | 顾客、支持者 | Loyal patrons are essential for the long-term success of any business. |
| Reciprocal | /rɪˈsɪprəkəl/ | Adjective | Given, felt, or done in return; mutual. | 互惠的 | The reciprocal arrangement between the two companies benefited both parties. |
| Premises | /ˈprɛmɪsɪz/ | Noun | The land and buildings owned by someone, especially by a company or organization. | 场地、建筑物 | The restaurant operates within the hotel premises, providing convenience for guests. |
| Brand awareness | /brænd əˈwɛr.nəs/ | Noun | The extent to which consumers are familiar with a particular brand or product. | 品牌知名度 | Increasing brand awareness is crucial for attracting new customers and retaining existing ones. |
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