TOEFL TPO -1 Speaking Task 3 Sample: How does the example given by the professor help illustrate the meaning of test marketing? Use specific details in your answer. The reading passage introduces the concept of test marketing, which is a tool used by companies when launching a new product or marketing campaign to gain insight into the potential market success or effectiveness of the campaign. In the lecture, the professor illustrates the concept with an example of a film company. She explains that when the film company wanted to make a new movie for children but lacked experience in doing so, they invited young children to watch an unfinished version. Afterward, the company discovered that the children's favorite character was not the main character but the dog. Finally, they made the dog the main character. As a result, the cartoon appealed to young children and achieved box-office success. • LingoLeap