TOEFL TPO 51 Speaking Task 3 Sample: Using the example from the lecture, explain the use of image advertising to sell products.

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Image Advertising When companies advertise a product, they depend on the use of images as well as words to achieve their goal of increasing sales. An image can be a symbol, character, or design - any visual figure or representation that will link the company with their product in the consumer's mind. Typically the image is a positive, entertaining one that consumers enjoy so much that it makes them want to buy the product in the future. The image also tends to be easy to remember even though it is usually something not normally or logically associated with the product.

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Using the example from the lecture, explain the use of image advertising to sell products.

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1.子项得分

交付：3
语言使用：3
话题发展：3

2.预估分数

3.表达在交付方面，发言者的语速较为稳定，但有时会出现不必要的停顿。建议发言者注意在适当的地方停顿，以提高语言流畅度。此外，发言者需要注意准确发音，以避免拼写错误。

4.话题发展在话题发展方面，发言者基本上能够提供一个连贯且组织良好的回答，并在回答中使用了讲座中的例子。然而，可以进一步完善回答的结构，使其更加清晰。例如，在开头部分简要介绍图像广告的概念，然后详细解释大熊饼干公司如何利用图像广告来提高销售额。最后，总结一下图像广告在销售产品中的作用。

5.语言使用

原文：So the professor basically talked about a typical example about the cookie called Big Bear. So not only the TV commercial contents lots of this kind of character, but also it's cookie as well as the packaging has the symbolic meaning of this Big Bear. And what makes it is like firstly it has a very distinct facial design, meaning that people are very easy to remember as it is this kind of animal that we can see in like in daily life. We all know about the this kind of creatures. Secondly, because like on the TV shows the bear always dance around and doing some comic called big gesture. So that relates to like a positive meaning. It's like entertaining such that it further facilitating the people's understanding about the The professor discussed a prime example of image advertising through Big Bear Cookies. The company not only uses the bear character in its TV commercials but also incorporates it into the cookie design and packaging, creating a strong association with Big Bear. The character has a distinctive appearance, making it easily memorable for consumers, especially since bears are familiar animals in daily life. Furthermore, the bear's entertaining and comical actions in commercials evoke positive feelings and enhance people's understanding of the product.（原文中的表达较为冗长，语法和词汇使用也有待改进。修改后的回答更加简洁明了，语法和词汇使用也更加准确。）

修订版（140字）：

The professor discussed a prime example of image advertising through Big Bear Cookies. The company not only uses the bear character in its TV commercials but also incorporates it into the cookie design and packaging, creating a strong association with Big Bear. The character has a distinctive appearance, making it easily memorable for consumers, especially since bears are familiar animals in daily life. Furthermore, the bear's entertaining and comical actions in commercials evoke positive feelings and enhance people's understanding of the product.

6.思维导图

Image Advertising
- Big Bear Cookies
  - TV commercials
  - Cookie design and packaging
  - Distinctive appearance
  - Familiar animals in daily life
  - Entertaining and comical actions
  - Positive feelings
  - Enhanced understanding of the product

7.关键词

Word	Phonetic Symbols	Parts of Speech	English definitions	Simplified Chinese translations	Sample sentences
distinctive	/dɪˈstɪŋktɪv/	adjective	Having a special quality, character, or appearance that is different from and easily noticed among others.	与众不同的	The distinctive appearance of the Big Bear character makes it easily memorable for consumers.
evoke	/ɪˈvoʊk/	verb	To bring a feeling, memory, or image into the mind.	唤起	The entertaining and comical actions of the bear in commercials evoke positive feelings among viewers.
association	/əˌsoʊsiˈeɪʃən/	noun	A connection or relationship between things or people.	联想，关联	The company creates a strong association between the Big Bear character and its cookies through TV commercials, cookie design, and packaging.
enhance	/ɪnˈhæns/	verb	To increase or improve something.	提高，增强	The bear's actions in commercials not only entertain viewers but also enhance their understanding of the product.
memorable	/ˈmɛmərəbəl/	adjective	Easy to remember, especially because of being special or unusual.	值得纪念的，难忘的	The use of a familiar animal like a bear in image advertising makes the character more memorable and helps the company sell more products.