TOEFL TPO -1 Speaking Task 4 Sample: Using the two examples from the talk, explain how a business can increase sales by creating a second interest.

1.子项得分

• 交付：2

• 语言使用：2

• 话题发展：2

2.预估分数

• 总分：18

3.表达 从交付方面来看，发言者的语速较快，有时会出现不必要的停顿。建议发言者在练习时尝试放慢语速，并注意在适当的地方停顿，以提高语言表达的清晰度和流畅度。

4.话题发展 从话题发展方面来看，发言者提到了两个例子，但在解释这些例子时，表述不够清晰和详细。建议发言者在解释例子时更加具体和详细地说明如何通过第二兴趣来增加销售额。同时，注意保持回答的条理性和连贯性，确保观点之间有明确的联系。

5.语言使用

原文：Well, there is one particular marketing strategy in this area, which takes advantage of the customer's second interest, which means when customers are faced with a buy one get one free strategy, they tend to buy more stuff, acting as a bonus. In this marketing strategy, businesses take advantage of customers' second interests by offering a buy-one-get-one-free deal, encouraging them to purchase more items as they receive a bonus. (将原句中的重复表述进行了简化，使句子更加简洁明了。)

Well, there is one example to keep customers to buy another product. One example of using the second interest to encourage customers to buy another product is: (修改了原句的表述，使其更加清晰。)

Well, when customers are facing a decision to buy another stuff and they are not decided yet. When customers are undecided about purchasing an item, (简化了原句，使其更加通顺。)

Well, there is an example, a computer store to make a deal, they can offer you a bonus. If you buy a computer, you can get a video game. For instance, a computer store may offer a bonus deal where if you buy a computer, you get a free video game. (重新组织了原句，使其更加清晰明了。)

Well, if the customer is getting interested in the computer games, so they would buy the computer. If the customer is interested in the video game, they are more likely to purchase the computer. (修改了原句的表述，使其更加通顺。)

Well, another example is a strategy to retain the customers. If the stores can offer computer lessons, the free lessons can maintain contact with the customers, so the customers can buy other products from the store. Another example of a strategy to retain customers is offering free computer lessons, which helps maintain contact with customers and encourages them to buy other products from the store. (重新组织了原句，使其更加简洁明了。)

修订版（140字）：

In this marketing strategy, businesses take advantage of customers' second interests by offering a buy-one-get-one-free deal, encouraging them to purchase more items as they receive a bonus. One example of using the second interest to encourage customers to buy another product is: When customers are undecided about purchasing an item, for instance, a computer store may offer a bonus deal where if you buy a computer, you get a free video game. If the customer is interested in the video game, they are more likely to purchase the computer. Another example of a strategy to retain customers is offering free computer lessons, which helps maintain contact with customers and encourages them to buy other products from the store.

6.思维导图

- Marketing Strategy
  - Second Interest
    - Buy-one-get-one-free
      - Encourage purchases
      - Bonus item
    - Examples
      - Computer store
        - Undecided customers
        - Bonus deal: free video game
      - Retain customers
        - Free computer lessons
        - Maintain contact
        - Encourage future purchases

7.关键词