TOEFL TPO -1 Speaking Task 4 Sample: Summarize the lecture about certain online marketing techniques. Besure to include the professor's points and examples.
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Older TOEFL Format
This task is from a previous version of the TOEFL exam. The current TOEFL has a different structure. These archived samples remain available as a reference for practice.
Task Overview
Question
Summarize the lecture about certain online marketing techniques. Besure to include the professor's points and examples.
User Samples & Evaluation Results
Evaluation Result
1.子项得分 Delivery: 3 Language Use: 3 Topic Development: 3
2.预估分数
23. 3.表达
从表达方面来看,整体上讲得还算清楚,但有些地方需要改进。首先,注意在适当的地方停顿,以便让听众更好地理解你的观点。其次,尝试提高发音的准确性,以避免拼写错误。最后,保持一致的语速,并尽量减少不必要的停顿。
4.话题发展 从话题发展方面来看,回答基本上涵盖了讲座中提到的关键点和例子。但是,可以尝试更清晰地组织你的回答,以便让听众更容易理解。例如,在介绍每种营销技巧时,可以先简要概括其特点,然后再给出具体例子。此外,在总结时可以强调这些技巧可能对消费者产生的负面影响。
5.语言使用Original Answer: The lecture is about certain online marketing techniques, which have some disadvantages. The first is that some companies will require their customers to sign up for marketing communication to keep sending advertisements and offers to lead to more sales. For example, after people purchasing some items, they will get some mailbox saying, enjoy our mailing list. The second is that it is about subscription. After people pay the monthly charge, it's difficult for them to unsubscribe later, because it is always hassle to do that. So people will always keep paying after that. For example, after free trial, people start being charged, but those companies do not allow online consultation, so people need to call them and speak to them.
Corrected Answer: The lecture discusses aboutcertain online marketing techniques, which have some disadvantages(删除"about",逗号改为粗体红色,以提高语言流畅度)。 The first is that some companies require their customers to sign up for marketing communication, in order to keep sending advertisements and offers, leading to more sales(删除"will",添加逗号,以提高语言流畅度)。 For example, after people purchase some items, they receive an email saying, "Enjoy our mailing list."(将"purchasing"改为"purchase",将"mailbox saying"改为"email saying",添加逗号,以提高语言准确性)。 The second technique involves subscriptions. After people pay the monthly charge, it becomes difficult for them to unsubscribe later, as it is always a hassle to do so(将"it is about subscription"改为"technique involves subscriptions",添加逗号,以提高语言准确性和流畅度)。 Consequently, people continue paying after that. For example, after a free trial, people start being charged, but these companies do not allow online cancellations, so people need to call them and speak to a representative(将"consultation"改为"cancellations",添加逗号,以提高语言准确性和流畅度)。
Revised Answer (140 words): The lecture discusses certain online marketing techniques that have some disadvantages. The first technique involves companies requiring their customers to sign up for marketing communications in order to keep sending advertisements and offers, ultimately leading to more sales. For example, after people purchase items, they receive an email saying, "Enjoy our mailing list." The second technique is about subscriptions. After people pay the monthly charge, it becomes difficult for them to unsubscribe later due to the hassle involved. Consequently, people continue paying for the service. For instance, after a free trial period, people start being charged for the subscription. However, these companies do not allow online cancellations; instead, customers must call and speak to a representative in order to cancel their subscription. These marketing techniques may not be illegal but are considered questionable by some.
6.思维导图
- Online Marketing Techniques
- Disadvantages
- Technique 1: Marketing Communications
- Example: Email after purchase
- Technique 2: Subscriptions
- Example: Difficulty in unsubscribing
- Technique 1: Marketing Communications
- Questionable Practices
- Disadvantages
7.关键词
| Words | Phonetic Symbols | Parts of Speech | English definitions | Simplified Chinese translations | Sample sentences |
|---|---|---|---|---|---|
| dubious | /ˈduːbiəs/ | adjective | hesitating or doubting; not to be relied upon; suspect | 可疑的,不确定的 | The dubious marketing techniques used by some online companies can lead to customer dissatisfaction. |
| entice | /ɪnˈtaɪs/ | verb | attract or tempt by offering pleasure or advantage | 引诱,诱惑 | Online companies often entice customers with free trials, making it difficult to unsubscribe later. |
| manipulation | /məˌnɪpjʊˈleɪʃn/ | noun | control or influence (a person or situation) cleverly or unscrupulously | 操纵,控制 | The manipulation of customer behavior through online marketing techniques raises ethical concerns. |
| unsubscribe | /ˌʌnsəbˈskraɪb/ | verb | cancel a subscription to an electronic mailing list or online service | 退订,取消订阅 | Customers should have the right to easily unsubscribe from any service they no longer wish to use. |
| deceptive | /dɪˈsɛptɪv/ | adjective | giving an appearance or impression different from the true one; misleading | 欺骗性的,误导性的 | Deceptive marketing practices can harm a company's reputation and lead to a loss of consumer trust. |
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