TOEFL TPO -1 Speaking Task 4 Sample: In the reading, the article talks about image advertising, which means a company may advertise a product by using an image even though it may not be closely linked with the company's brand. In the listening the professor gives out one example to illustrate this.Many companies want to sell their cookies and biscuits to their customers but the one that truly stands out is the Big Bear Cookies.This company put this image on its biscuits boxes and in its TV commercials.Since whenever it shows up on TV the bears are always singing or dancing around, the customers always regard it funny and entertaining. Over time this character stays in people's mind and whenever they think of cookies, the bear would always pop out at the first thought. Therefore, by giving this example the professor explains what is meant by image advertising.

1.子项得分

• Delivery: 3

• Language Use: 3

• Topic Development: 3

2.预估分数

• 23

3.表达 在这个回答中，发音大部分是清晰的，但有几个错误需要改正。例如，“Big Beer cookies”应该是“Big Bear Cookies”，“beers”应该是“bears”。此外，尝试保持一致的语速并减少不必要的停顿。为了提高口语表达能力，可以多加练习和模仿地道的英语发音。

4.话题发展 回答内容基本上是连贯和组织良好的，但可以进一步完善。在描述教授给出的例子时，可以更详细地解释为什么这个广告形象对于消费者来说是有趣和吸引人的。此外，在总结时可以更明确地指出这个例子如何说明了图像广告的概念。为了提高话题发展能力，可以多做练习并学习如何更有效地组织和阐述观点。

5.语言使用

Original Answer: In the recording, the article talks about image advertising, which means a company may advertise a product by using an image, even though it may not be closely linked with the company's brand. In the listening, the professor gives out one example to illustrate this. Many companies want to sell their cookies and biscuits to their customers, but the one that truly stands out is the Big Beer Bear cookies. This company put this image on its biscuit boxes and in its TV commercials. Since whenever it shows up on TV, the beers bears are always singing or dancing around, the customers always regard it funny and entertaining. Over time, this character stays in people's mind, and whenever they think of cookies, the beer bear would always pop out at the first thought. Therefore, by giving this example, the professor explains what is meant by image advertising.

(将“Big Beer cookies”改为“Big Bear Cookies”，将“beers”改为“bears”，将“beer”改为“bear”。这些错误是由于发音不准确导致的拼写错误。)

Revised Answer (140 words): In the recording, the article discusses image advertising, a strategy where a company advertises a product using an image that may not be directly related to its brand. The professor provides an example to illustrate this concept. Among numerous companies selling cookies and biscuits, Big Bear Cookies stands out due to its unique advertising approach. The company features a bear image on its packaging and in TV commercials. Whenever these commercials air, the bears are shown singing and dancing, which customers find amusing and engaging. As a result, the bear character becomes ingrained in people's minds, and it is the first thing they associate with cookies. By presenting this example, the professor effectively explains the concept of image advertising, demonstrating how an unrelated image can create a strong connection with a product in consumers' minds.

6.思维导图

• Image Advertising
  • Definition
  • Example
    • Big Bear Cookies
      • Bear image on packaging and commercials
      • Singing and dancing bears
      • Amusing and engaging for customers
    • Result
      • Strong association with cookies
      • Effective advertising strategy

7.关键词