TOEFL TPO -1 Speaking Task 4 Sample: In the reading, the article talks about image advertising, which means a company may advertise a product by using an image even though it may not be closely linked with the company's brand. In the listening the professor gives out one example to illustrate this.Many companies want to sell their cookies and biscuits to their customers but the one that truly stands out is the Big Bear Cookies.This company put this image on its biscuits boxes and in its TV commercials.Since whenever it shows up on TV the bears are always singing or dancing around, the customers always regard it funny and entertaining. Over time this character stays in people's mind and whenever they think of cookies, the bear would always pop out at the first thought. Therefore, by giving this example the professor explains what is meant by image advertising. • LingoLeap