TOEFL TPO -1 Speaking Task 3 Sample: Using the examples from the lecture, explain what environment scenting is and how it influences consumers.

Historical user samples and AI evaluation results from an older TOEFL format.

1 archived user samples

Older TOEFL Format

This task is from a previous version of the TOEFL exam. The current TOEFL has a different structure. These archived samples remain available as a reference for practice.

Task Overview

Reading Passage

Environment Scenting Our powerful sense of smell allows us to tell the difference between many kinds of odors. These odors are interpreted and processed in a part of the brain that affects our emotions, behavior, and memory. Given this knowledge, market researchers are studying the effects of what is known as environment scenting. This technique attempts to use pleasant fragrances to increase customer sales. The results of these marketing studies indicate that smells can strongly influence consumers both in their willingness to buy a product and in the value they place on a product.

Question

Using the examples from the lecture, explain what environment scenting is and how it influences consumers.

User Samples & Evaluation Results

Evaluation Result

1.子项得分 Delivery: 0 Language Use: 0 Topic Development: 0

2.预估分数

0. 3.表达

这个回答完全没有涉及到题目要求的内容，而且只有三个单词，所以在表达方面无法给出任何建议。请重新回答问题，并确保你的回答清晰、流畅，语速适中，停顿适当。

4.话题发展这个回答没有根据题目要求解释环境香氛是什么以及它如何影响消费者。请重新回答问题，并确保你的回答结构清晰、条理分明，观点之间有明确的联系，并提供足够的支持或例子。

5.语言使用

原回答：~~MBC 뉴스 이덕영입니다.~~ Environment scenting is a marketing technique that influences consumers' behavior through pleasant fragrances.（环境香氛是一种通过愉悦的香氛影响消费者行为的营销技巧。）

修正后的回答（140字）：

Environment scenting is a marketing technique that influences consumers' behavior through pleasant fragrances. In the lecture, the professor provides two examples to demonstrate its effectiveness. In the first experiment, researchers placed appealing fragrances in the men's and women's clothing departments of a department store, which resulted in almost doubled sales on those days. In the second experiment, two identical pairs of running shoes were placed in separate rooms, one with a pleasant fragrance and the other without. Consumers evaluated the shoes and preferred the pair in the fragrant room, even valuing them at ten dollars more than the pair in the unscented room. These examples show that environment scenting can significantly impact consumers' willingness to buy products and their perceived value of those products.

6.思维导图

Environment scenting
- Marketing technique
- Influences consumers' behavior
- Pleasant fragrances
- Examples from the lecture
  - Department store experiment
    - Doubled sales
  - Running shoes experiment
    - Higher perceived value

7.关键词

Word	Phonetic Symbols	Parts of Speech	English definitions	Simplified Chinese translations	Sample sentences
Environment scenting	/ɪnˈvaɪrənmənt ˈsɛntɪŋ/	Noun	A marketing technique using pleasant fragrances to influence consumer behavior.	环境香氛	Environment scenting can effectively increase sales by creating a pleasant atmosphere for customers.
Appeal	/əˈpil/	Verb	To be attractive or interesting	吸引	The fragrance appealed to the customers, making them more likely to buy the product.
Perception	/pərˈsɛpʃən/	Noun	The way in which something is regarded or understood.	感知	The pleasant fragrance altered the consumers' perception of the shoes' value.
Evaluate	/ɪˈvæljueɪt/	Verb	To judge or determine the significance, worth, or quality of something.	评估	Consumers were asked to evaluate the shoes in both fragrant and unscented rooms.
Significantly	/sɪgˈnɪfɪkəntli/	Adverb	In an important or noticeable way.	显著地	The use of environment scenting significantly impacted the consumers' willingness to buy products.