TOEFL TPO -1 Academic Discussion Writing Sample: What’s your take? Do you think targeted advertising is ethical, or is it an invasion of privacy?
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Professor
Today, we’re discussing the ethics of targeted advertising. Some people argue that online advertising which uses personal information to target specific people is an invasion of privacy. Others argue that it’s simply an acceptable way to reach consumers with products and services they’re interested in. What’s your take? Do you think targeted advertising is ethical, or is it an invasion of privacy?
Student A
I think targeted advertising is an invasion of privacy. Advertisers shouldn’t be able to track and use our personal information to sell us products. It’s not fair to consumers, and it’s a violation of our rights. Instead, advertisers should focus on creating high-quality ads that appeal to a broad audience. By doing that they can both increase their sales and show respect for their customers.
Student B
I disagree with Jessica. I think targeted advertising is ethical. It’s a more efficient way to reach consumers with products and services that are relevant to their interests. With the money they save by using more effective marketing techniques, companies can afford to offer lower prices to their customers. Plus, we can always opt-out of targeted advertising by adjusting our privacy settings. As long as advertisers give users a choice, I think targeted advertising can be beneficial for both businesses and consumers.
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From my perspective, I contend that targeted advertising is ethical, serving as a viable tool to save time and money in our lives. To be more specific, since we are surrounded by numerous commodities with similar functions, targeted advertisement simplifies the process of gathering information and facilitates us in comparing goods, thereby improving our shopping experience. For example, when selecting an iPad to assist my study, I initially pretended to buy a brand new one until the shopping application recommended some second-hand iPads. Eventually, I purchased a used one, which satisfied my demands with half payment. Still, some may argue that tracking individual information violates our privacy; however, as the essence of customized service is collecting and analyzing data, we should emphasize the appropriate usage rather than abandon it.
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1. 子项得分
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Relevance and Contribution to Discussion: 4.5
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Clarity and Elaboration of Viewpoint: 4.0
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Language Use and Grammar: 4.0
2. 预估分数
26. 3 任务完成度
从任务完成度的角度来看,这篇文章较好地回答了问题,阐述了作者支持目标广告的观点。但是,可以在论据方面进行进一步完善。例如,可以提供更多具体的例子来支持观点,并详细解释为什么目标广告有助于节省时间和金钱。
示例1(改进前):Eventually, I purchased a used one, which satisfied my demands with half payment. 示例1(改进后):Eventually, I purchased a used iPad that was recommended by the targeted advertisement, which satisfied my demands with half the payment compared to a brand new one.
示例2(改进前):Still, some may argue that tracking individual information violates our privacy; however, as the essence of customized service is collecting and analyzing data, we should emphasize the appropriate usage rather than abandon it. 示例2(改进后):While some may argue that tracking individual information violates our privacy, it is important to note that the essence of customized service lies in collecting and analyzing data. Therefore, we should focus on ensuring appropriate usage of personal information in targeted advertising rather than abandoning it altogether.
4. 文章结构与组织
从结构和组织的角度来看,这篇文章具有清晰的结构,包括引言、正文和结论。然而,可以在段落之间的过渡和连接方面进行改进,使文章更加流畅。
建议1:在引言部分,可以明确提出自己的观点,并简要概述论据。 建议2:在正文部分,可以使用过渡词或短语来引导读者从一个论点过渡到另一个论点。
示例1(改进前):From my perspective, I contend that targeted advertising is ethical, serving as a viable tool to save time and money in our lives. 示例1(改进后):In this essay, I will argue that targeted advertising is ethical and serves as a viable tool to save time and money in our lives by providing relevant product recommendations and facilitating comparison between goods.
示例2(改进前):To be more specific, since we are surrounded by numerous commodities with similar functions, targeted advertisement simplifies the process of gathering information and facilitates us in comparing goods, thereby improving our shopping experience. 示例2(改进后):Firstly, since we are surrounded by numerous commodities with similar functions, targeted advertisement simplifies the process of gathering information. Moreover, it facilitates us in comparing goods, thereby improving our shopping experience.
5. 语法批改
From my perspective, I contend that targeted advertising is ethical, serving as a viable tool to save time and money in our lives. To be more specific, since we are surrounded by numerous commodities with similar functions, targeted advertisement simplifies the process of gathering information and facilitates us in comparing goods, thereby improving our shopping experience. For example, when selecting an iPad to assist my study, I initially pretendedintended to buy a brand new one until the shopping application recommended some second-hand iPads. Eventually, I purchased a used one, which satisfied my demands with half payment. Still, some may argue that tracking individual information violates our privacy; however, as the essence of customized service is collecting and analyzing data, we should emphasize the appropriate usage rather than abandon it.
Section Title: 6 Article Revision
In my view, targeted advertising is ethical and serves as an efficient means of enhancing our consumer experience by saving time and money. Specifically, as we are inundated with a plethora of products possessing similar functionalities, targeted advertising streamlines the information-gathering process and aids in product comparison, ultimately improving our shopping experience. For instance, while searching for an iPad to support my studies, I initially considered purchasing a brand-new device until the shopping application suggested second-hand options. Consequently, I acquired a pre-owned iPad that met my needs at half the cost. Admittedly, some may argue that tracking personal information infringes upon our privacy; however, given that the crux of personalized service lies in data collection and analysis, we should prioritize its proper utilization rather than dismissing it outright. (133 words)
From In my perspective, I contend that view, targeted advertising is ethical, serving ethical and serves as a viable tool to save an efficient means (revised for clarity and natural tone) of enhancing our consumer experience by saving time and money in our lives. To be more specific, since money. Specifically, as we are surrounded by numerous commodities inundated with a plethora of products (revised for better word choice) possessing similar functions, functionalities, targeted advertisement simplifies advertising streamlines the information-gathering process of gathering information and facilitates us aids in comparing goods, thereby product comparison (revised for better word choice), ultimately improving our shopping experience. For example, when selecting instance, while searching for an iPad to assist support my study, studies (revised for clarity), I initially pretended to buy considered purchasing a brand new one brand-new device until the shopping application recommended some suggested second-hand iPads. Eventually, options (revised for better word choice). Consequently, I purchased acquired a used one, which satisfied pre-owned iPad (revised for better word choice) that met my demands with needs at half payment. Still, the cost. Admittedly, some may argue that tracking individual personal information violates infringes upon our privacy; however, as given that the essence crux of customized personalized service is collecting lies in data collection and analyzing data, analysis (revised for clarity), we should emphasize the appropriate usage prioritize its proper utilization rather than abandon it.dismissing it outright (revised for better word choice).
Display title: 8 思维导图
1. Introduction
- Targeted advertising
- Ethical and efficient
2. Enhancing consumer experience
- Saving time and money
- Streamlining information-gathering process
3. Aiding in product comparison
- Improving shopping experience
4. Personal example
- Searching for an iPad
- Second-hand options suggested by targeted advertising
5. Privacy concerns
- Data collection and analysis necessary for personalized service
6. Proper utilization of data collection
- Prioritizing benefits over dismissal of targeted advertising
Display title: 9 关键词
| Word | Phonetic Symbol | Part of Speech | English definition | Simplified Chinese translation | Sample sentences |
|---|---|---|---|---|---|
| inundated | /ɪˈnʌndeɪtɪd/ | adjective | overwhelmed with things or people to be dealt with | 淹没的 | We are inundated with a plethora of products on the market. |
| streamline | /ˈstriːmlaɪn/ | verb | make (an organization or system) more efficient and effective by employing faster or simpler working methods | 简化,使效率更高 | Targeted advertising streamlines the information-gathering process. |
| crux | /krʌks/ | noun | the decisive or most important point at issue | 关键,症结之处 | The crux of personalized service lies in data collection and analysis. |
| infringement | /ɪnˈfrɪndʒmənt/ | noun | the action of breaking the terms of a law, agreement, etc.; violation | 侵犯,违反 | Tracking personal information may be seen as an infringement upon our privacy. |
| outright | /ˌaʊtˈraɪt/ | adverb | completely or immediately | 完全地,立即地 | We should not dismiss targeted advertising outright. |
| plethora | /ˈplɛθərə/ | noun | a large or excessive amount of (something) | 过多,过剩 | There is a plethora of products with similar functionalities. |
| pre-owned | /priːˈəʊnd/ | adjective | used; previously owned by someone else | 二手的 | I acquired a pre-owned iPad at half the cost. |
| acquisition | /ˌækwɪˈzɪʃən/ | noun | an asset or object bought or obtained, typically by a library or museum | 获得,收购 | The acquisition of the second-hand iPad met my needs. |
| dismissal | /dɪsˈmɪsəl/ | noun | the act of ordering or allowing someone to leave | 解雇,免职 | The dismissal of targeted advertising would be unwise. |
| utilization | /juːtɪlaɪˈzeɪʃən/ | noun | the action of making practical and effective use of something | 利用,使用 | We should prioritize the proper utilization of data collection. |
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