TOEFL TPO 18 Speaking Task 4 Sample: Using points and examples from the lecture, explain how the characteristics of target customers influence marketing strategy for products. 

1.Sub Scores

• Delivery: 2

• Language Use: 2

• Topic Development: 3

2.Estimated Scores

• Total Score: 19

3.Delivery The speaker's delivery could use some improvement. The speech is not very fluid and has occasional pauses, which can make it difficult to understand. Additionally, there are some pronunciation issues that lead to spelling errors in the text. To improve, the speaker should practice speaking more clearly and at a consistent pace, as well as work on their pronunciation of certain words.

4.Topic Development The topic development in the response is quite good. The speaker provides a coherent and well-organized response, with clear connections between ideas and sufficient support or examples from the lecture. However, there is room for improvement in terms of providing more detailed explanations and examples to further support the main points. To enhance topic development, the speaker should focus on elaborating on their ideas and providing more specific examples from the lecture to strengthen their argument.

5.Language Use

Original: So the lecture talks about the target customer can influence the company's marketing strategy and it can decide the company when and where to advertise, specifically age and geography location. For a company whose product is toy car and if she wants to reach the customer, if target customer are kids, so they want to post their advertisement during the kids actually see the TV, especially the kids' show time. So it will make the parents buy more toy cars. And the other factor is geography location and the company selling booths will post the advertisement to the customers living near the water and near the ocean, so it will make sure it has sell well.

Corrected: So, the lecture talks about how the target customers (plural form) can influence a company's marketing strategy, and how it can help determine when and where to advertise, specifically considering age and geography location geographic location (correct term). For a company whose product is a toy car toy car, (add comma) if they want to reach their target customers, who are kids, they should post their advertisements during times when kids are actually watching TV, especially during children's show times. This will encourage parents to buy more toy cars. Another factor is geographic location; companies selling boats should post advertisements targeting customers living near bodies of water, such as oceans or lakes, to ensure better sales.

Revised (140 words): The lecture discusses how target customers can influence a company's marketing strategy by helping determine when and where to advertise, specifically considering age and geographic location. For instance, a company selling toy cars should focus on reaching their target customers - children - by airing advertisements during children's show times when kids are watching TV. This approach will encourage parents to purchase more toy cars for their children. Additionally, geographic location plays a crucial role in marketing strategies. Companies selling boats should target customers living near bodies of water like oceans or lakes, as these individuals are more likely to have a need for boats. By focusing on these specific locations, companies can ensure better sales and more effectively reach their target customers.

6.Mind Map

- Target Customers
  - Influence on marketing strategy
    - Age
      - Example: Toy cars
        - Advertise during children's show times
    - Geographic Location
      - Example: Boats
        - Advertise near bodies of water (oceans, lakes)
  - Result
    - Better sales and reaching target customers effectively

7.Key Words